Content marketing is a tool that is beneficial for businesses of all industries. When combined with an inbound marketing strategy, content marketing will allow you to create, produce, and distribute content with the goal of attracting new visitors and converting them to new customers. However, to do this, you must first know what content marketing is, why it’s important, and how to successfully execute it for your own company.
Attention Sales: Today’s B2B buyers spend about 60% of their time identifying their problem, exploring solutions and creating a short list of vendors without even talking with your direct sale rep. In this article, we explain what this means for your sales and marketing organization.
Full disclosure: we are a Hubspot partner. But don’t let that stop you from reading why we firmly believe that Hubspot CMS is the right decision…if, and only if, you can answer yes to this one question.
Every year, Gartner releases their CMO Spend Survey. Here is our take on the top four trends that CMOs of mid-sized companies should think about.
This year’s manufacturing report from the Content Marketing Institute (CMI) shows that there are some great opportunities for marketers to gain an edge over the competition and grab their audience’s attention. Here are six key findings from their annual report.
HubSpot is a useful tool for any company. Whether you use HubSpot as a CRM tool, for marketing, as a device to help your sales team, or all of the above, you can be sure that HubSpot will help make your job easier so you can work smarter, not harder. However, like any good tool, HubSpot is only as good as its user. To help you get the most out of your HubSpot portal, we created this guide to help you set up, organize, and maximize the results you see from your portal.
Marketing emails such as newsletters, coupon offers, product announcements, and more are a crucial part of any marketing strategy. These emails allow you to engage with your target audience, share educational and valuable information, and encourage your contacts to progress through their buyer’s journey. However, if you are using your personal corporate email to send these emails to your contacts instead of an email marketing software or program, you are not only wasting your time and resources, there could also be legal implications as well!
As you upload your contacts into HubSpot, you might be overwhelmed at the amount of information you are required to enter for each contact. While HubSpot provides an endless amount of options for you while you are entering new contacts, there are some fields that will be more necessary to your job than others. The best way to stay on top of your contacts is to determine which fields are essential to include on your actual contact record.
Workflows in HubSpot are an extremely beneficial tool for businesses of all industries. Each workflow allows you to automate certain processes and actions based on entry criteria that is predetermined by you. However, with any kind of automated processes, there is always a risk that you make a mistake or send the wrong email to the wrong person. Creating a process to track your HubSpot workflows can help to make sure you are on top of each step of every process you set up.
As your lead progresses through your sales process, there are defining actions they take. This could be an initial phone call, a form submission, an application submission, or a signed contract. Each action signifies where they are in your company’s deal stages. The best way to ensure your leads make it through your entire deal process is to be aware of where they are throughout the whole journey. This will allow you to send the correct information and communicate appropriately to encourage them to close as a customer. So, what’s the best way to track this? HubSpot!