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How HubSpot Helps Track a Contact Through Your Entire Sales Process

Posted by Amy Silberman on Jul 2, 2018 9:30:00 AM

As your lead progresses through your sales process, there are defining actions they take. This could be an initial phone call, a form submission, an application submission, or a signed contract. Each action signifies where they are in your company’s deal stages. The best way to ensure your leads make it through your entire deal process is to be aware of where they are throughout the whole journey. This will allow you to send the correct information and communicate appropriately to encourage them to close as a customer. So, what’s the best way to track this? HubSpot!

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Why Retainers Work Better for Us and our Clients

Posted by David Lee on Jun 27, 2018 11:49:10 PM

One of the fundamental changes we made to our business model in 2018 was a shift from one-off projects to retainer-based engagements. While it definitely helps us by smoothing out our cash flow and making sure that we have a stable company, our clients have found that having a long-term relationship also helps them.

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5 Reasons to use E-commerce for your Manufacturing Website

Posted by David Lee on Jun 17, 2018 8:41:57 PM

When designing your manufacturing website, selecting an e-commerce platform can save you a significant amount of  time and money. Here are five reasons why we recommend that our manufacturing clients adopt e-commerce platforms for their websites.

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How to Edit Your Photos in HubSpot

Posted by Amy Silberman on Jun 1, 2018 5:00:00 PM

We all know that images are an essential piece of any website. Whether it be your site itself, a blog, or a landing page, images allow you to put a picture behind the words and provide your readers with an engaging visual element that will allow your page to stand out. Sometimes, your photos or stock pictures may not be everything you hoped and you’ll need to do a little editing. HubSpot’s photo editor allows you to perform basic tasks like cropping, adding text elements, and simple color correction right in your own portal!

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Marketing 101 for Manufacturing Companies

Posted by David Lee on May 29, 2018 12:29:44 PM

When it comes to manufacturing companies, creating blog articles and marketing content can be tricky because you have two very different customers: the end consumers who actually use your product and your wholesale/distribution clients. Here are our recommendations on how manufacturing companies should approach their inbound marketing strategies.

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How to Use Lead Statuses to Manage Your HubSpot Contact List

Posted by Amy Silberman on May 25, 2018 2:30:00 PM

Are you aware of where every one of your contacts is in their buyer’s journey through your sales and marketing process? Gathering this information and tracking where your contacts are in their journey is an important piece of data to have. This data allows you to send the correct information to leads, segment your contacts into smaller lists, and create more meaningful interactions with your contacts. The best way we’ve found to keep track of where our contacts are in their journey is by using HubSpot lead statuses.

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Five HubSpot Sales Email Templates Every Business Should Have

Posted by Amy Silberman on May 17, 2018 1:00:00 PM

Are you working hard on your proactive sales prospecting, but struggling to come up with the correct messages to include in your emails? Are you finding it difficult to know the best times in the sales process to send out your sales emails? Are you tired of copy and pasting the same emails over and over again to send out to your new leads? Don’t worry, we have a solution to your problem - HubSpot sales email templates!

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How to Create a Content Calendar for Your Team Using HubSpot

Posted by Amy Silberman on May 10, 2018 5:00:00 PM

Content calendars are an important tool for any business to keep their content on track, on time, and on message. No matter your industry, you should be producing some kind of content - be it a blog, a newsletter, emails, or something else. Using a content calendar to keep your whole team’s content plan in one place helps to keep everyone accountable and up to date. While there are many options for content calendars, we prefer using the Calendar tool in HubSpot to keep all our content within one portal.

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The Importance of Using Licensed Stock Photos for Websites and Content

Posted by Amy Silberman on May 3, 2018 12:30:00 PM

Photos and other visuals are an extremely important piece of any type of design, be it your website, blog, emails, and more. However, using the correct photos can be a little more difficult than it sounds. Having your own personal photo shoot every time you need to send an email can be costly, time-consuming, and for most of us, pretty unrealistic. The answer to this? Stock photos!

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How to Manage Your Contact List with Hubspot

Posted by Amy Silberman on Apr 25, 2018 8:30:00 AM

Do you use your list of contacts to learn more about your current and potential customers? Do you know when your contacts were created, who is in charge of each contact, and where they are in your individual sales and marketing processes? If you are just storing your contacts without learning more about their actions, interests, and where they are in your company’s processes, you are missing out on sales and marketing opportunities! This data can not only help you generate more leads and close more customers, but also learn more about the people who are currently customers of your business.

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