We’ve talked quite a bit about blogging and the benefits it provides your business. So, now that you’ve taken the time to create your blogging strategy and content calendar, you might be wondering “now what?” After you’ve published these blogs, how do you get them out into the world so you can start seeing all those new leads and website traffic roll in? The answer is promotion, promotion, promotion!
Email newsletter lists can be a great marketing tool for companies to not only get new and exciting information out to their customers, but also build a list of people who are interested in receiving communication from that company. We’ve already discussed the importance of using lists in your email marketing and having a list of dedicated subscribers is a very important tool to grow and retain.
Providing valuable content to your followers and customers is one of the main goals of any Inbound Marketing strategy. Everything from SEO rankings to customer research depends on the content your company puts out. With so many platforms to manage (social media, blogging, website, etc.), it can be hard to keep track of what needs to get published when. Implementing a content calendar can help solve this issue and keep your marketing strategy on track.
Email is still the number one form of communication in today’s world. Because of this, it makes sense that businesses would try to utilize this method to reach out to customers and leads. If you want to stand out from the crowd with it comes to sending emails, you need to include personalization in your messages.
Reputation management is not always the first thing people think of when they hear the word “marketing.” However, what your company does after the sales process is over is just as important as what they do leading up to the sale. We know that consumers perform tons of research before they even make the first connection with your company, so having a strong online reputation is essential for any business today.
You can ask any marketer if your business should be present on social media and their answer will be a resounding YES! So you took their advice - you made a business account on every social media platform out there and you made a few posts. Now what? Why should you keep up with your business social media other than to say that you have one?
Reputation management is an essential part of any Inbound Marketing strategy. Customers often use peer or expert reviews to determine whether or not they want to work with a certain company. If you are unaware of your online reputation or are doing nothing to build a positive one, you will be passed over for a competitor during your customer’s buyer’s journey.
We’ve touched on a few things to be aware of when marketing to Millennials. However, it is just as important to pay attention to what happens during and after the sales process as how you market before the sale. Client experience is an essential factor to consider when targeting Millennials, as their experience determines not only if they work with you again, but also what they say about you to other Millennials.
Email marketing is great option to increase engagements, site traffic, and generate or nurture leads. Although it may be a little older, it is by no means outdated when it comes to reaching out to people on a personal level. You just need to ensure you are using the correct tactics to reach people in a busy area of communication.