Website ranking is an important point of consideration when it comes to your web design and marketing strategy. How your website ranks determines your visibility and where your site shows up on search engines. We’ve touched on what it takes to be on the first page of google but what are the factors that actually determine your website ranking?
Most mid-sized companies recognize that their website is one of their most important digital assets. It is a reflection of their commitment to quality, the value they place on communicating their unique selling proposition and how important it is to them to connect with their prospects and customers online.
Social media advertising can often leave you feeling like your business is caught in a never ending cycle. You know that implementing paid social campaigns will help your posts reach a larger audience. However, it’s difficult to create strong target audiences for ads if you don’t have a certain amount of followers to begin with. Our solution to that problem? Facebook contests and free chocolate brownies!
If you are looking for a website for around $5,000, chances are you are either:
- A new business looking for your first website
- A small business with less than $200,000 in annual revenue looking for a website redesign
As inbound marketers, we know the importance of incorporating blogging into a content marketing strategy. Studies show that 53% of marketers say blog content creation is their top inbound marketing priority (HubSpot, 2017). You know the importance of blogging as well - you’ve done the research into starting a blog and now you’re ready to write your first post. The question is, how long should you make your blog posts?
So, you took our advice and made Facebook your first social media platform. You’ve been posting regularly and slowly building an audience on the platform, but you’re still not seeing the level of reach and engagements you were hoping to gain from the site. You’re feeling frustrated and wondering if your efforts to market on the platform are even worth it. Don’t be discouraged - they are! You just need to put a little money behind it.
Of course you do! And so does all of your competition.
But, let's take a look at what it actually means to be on the first page of Google and see what happens when you perform a search on Google.
There is a reason why we choose to focus all of our attention on Google: You’ve got to go where the eyes are. According to StatCounter, Google controls 87% of the search volume query in the United States. Check out this visual and you will see why it makes sense to focus on Google Adwords when running your Pay Per Click campaign.
We’ve gone through our share of successful (and even a few not-so-successful) website design projects with clients across several industries. In the process, we learned the following valuable lessons that we wanted to share with you so you can avoid these top five mistakes in your next web design project.
All businesses need to watch their expenses, but as a new business, it’s even more critical because every penny counts. I get it—you work out of the garage or your bedroom; your computer and monitor are from four years ago; you are juggling dozens of balls in the air. The thought of a painful email migration in three to five years is not on your top ten list of priorities.