You want to drive qualified traffic to your website. I know I do.
As you continue to use your HubSpot portal, you will probably notice that you enter more and more data about each one of your contacts. While this data is helpful and informative, it is useless if it is not clean and up to date. Since most of your HubSpot campaigns, emails, lists, and more will be based on your contact’s data, it is important that you take the necessary steps to ensure its integrity before it gets too messy.
Content marketing is a tool that is beneficial for businesses of all industries. When combined with an inbound marketing strategy, content marketing will allow you to create, produce, and distribute content with the goal of attracting new visitors and converting them to new customers. However, to do this, you must first know what content marketing is, why it’s important, and how to successfully execute it for your own company.
Attention Sales: Today’s B2B buyers spend about 60% of their time identifying their problem, exploring solutions and creating a short list of vendors without even talking with your direct sale rep. In this article, we explain what this means for your sales and marketing organization.
Full disclosure: we are a Hubspot partner. But don’t let that stop you from reading why we firmly believe that Hubspot CMS is the right decision…if, and only if, you can answer yes to this one question.
Every year, Gartner releases their CMO Spend Survey. Here is our take on the top four trends that CMOs of mid-sized companies should think about.
This year’s manufacturing report from the Content Marketing Institute (CMI) shows that there are some great opportunities for marketers to gain an edge over the competition and grab their audience’s attention. Here are six key findings from their annual report.
HubSpot is a useful tool for any company. Whether you use HubSpot as a CRM tool, for marketing, as a device to help your sales team, or all of the above, you can be sure that HubSpot will help make your job easier so you can work smarter, not harder. However, like any good tool, HubSpot is only as good as its user. To help you get the most out of your HubSpot portal, we created this guide to help you set up, organize, and maximize the results you see from your portal.
Marketing emails such as newsletters, coupon offers, product announcements, and more are a crucial part of any marketing strategy. These emails allow you to engage with your target audience, share educational and valuable information, and encourage your contacts to progress through their buyer’s journey. However, if you are using your personal corporate email to send these emails to your contacts instead of an email marketing software or program, you are not only wasting your time and resources, there could also be legal implications as well!
As you upload your contacts into HubSpot, you might be overwhelmed at the amount of information you are required to enter for each contact. While HubSpot provides an endless amount of options for you while you are entering new contacts, there are some fields that will be more necessary to your job than others. The best way to stay on top of your contacts is to determine which fields are essential to include on your actual contact record.