Email marketing often presents businesses with a frustrating situation. While emails are still the number one form of communication in the world, it is often difficult to get contacts to open and read marketing emails. The amount of marketing emails a typical person gets in a day desensitizes them to this type of message. However, this doesn’t mean you should stop emailing your contacts; you just need to get creative!
Social media is an important asset to your company’s overall Inbound Marketing strategy. Businesses who commit to using social media as a marketing tool find that posting valuable content is helpful in almost every stage of your ideal customer’s buyer’s journey and can help you generate new leads, convert and close customers, and delight your customers once they have completed their purchase. So, how do you start using social media as a part of your company’s marketing strategy?
Social media is a valuable tool for any business. It is a great way to reach new and current customers, you can use it to distribute content, and it can even serve as part of your customer service and experience strategy. If you participate in trade shows, you should be utilizing this tool to assist with your comprehensive inbound marketing strategy before, during, and after your show.
The way people make purchases today is evolving. With so much information available online, it is much easier for purchasers to access information about you, your product or service, or your business before they even make contact with you. Because of this, reputation management has become an important part of a comprehensive Inbound Marketing strategy. So, how much does your online reputation really impact your business?
The amount of social media networks out there today can seem overwhelming at times. It is extremely beneficial for businesses to be active and present on multiple forms of social media. However, it takes a significant time investment to keep up with every social network out there. So, how do you know which networks are worth your time and which ones will not provide you with as many benefits?
You made it through your trade show! All your preparation and planning over the last year has paid off and you had a great few days. Everything went smoothly, you accomplished your predetermined goal for the show and you’re leaving with a big stack of brand new leads! Now what? How do you turn those new leads into customers? The answer: Inbound Marketing.
How do you stand out from the crowd with your email marketing? Although email is still the main form of communication on a day to day basis, it is also the most oversaturated. People are constantly getting messages from colleagues, friends, marketers, and more. So, how do you use this tool as a way to generate new leads, nurture those leads, and close them as customers?
We’ve talked before about the importance of content for your inbound marketing strategy. The content you create affects everything from SEO ranking to lead generation to sales enablement. How you distribute this content is just as important as how you create the content. To truly see a return from your content, you need to ensure the right people see it at the right part in their buyer’s journey.
The day of your trade show is finally here! All of your preparation has been completed and you have laid the groundwork to accomplish your SMART goals through Inbound Marketing techniques. Now, you must continue your momentum you built in the months leading up to your trade show and use your plans to accomplish your goal, whether it be qualified leads, email addresses, or something different.
As we’ve discussed in past blogs, the way search engines rank websites is moving away from a strictly keyword based ranking to more of a content based ranking. To give your site the best chance at seeing a higher ranking, you must think about the organization and categorization of your content. One of the best ways to receive a better site ranking is to organize your content in topic clusters and pillar pages.