As evidenced by the amount of people who use smartphones in the world today, it should be no surprise that it is important for any business to have a mobile-friendly website. However, a mobile-friendly experience shouldn’t stop at a website. All content, from emails to social media to landing pages and more, needs to be available to visitors in a mobile-friendly format to stay relevant.
After you’ve determined your overall inbound marketing strategy, you can begin to create individual marketing campaigns. These campaigns will be designed to guide your visitors to a certain end point, like a content offer, a newsletter sign up, or a consultation request. By following specific steps, these marketing campaigns will successfully guide your leads towards completing the desired marketing goal.
Is your website bringing in the leads you need? If not, one of the reasons could be that you haven’t installed HotJar on your site. Hotjar is a great tool that allows you to understand how visitors are interacting with your website and gives you the information you need to make data-driven design changes that actually impact the bottom line.
As marketers, we work tirelessly to move the needle on what often seems like a laundry list of metrics. We look at website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares, email click-through rates… and the list goes on and on. When the time comes to present the impact of your marketing efforts to your boss, you can’t present him or her with everything you measure.
All too often, businesses (and even web developers and marketing experts) focus way too much on the technical aspects of a website. You'll hear terms like Mobile Friendly, Responsive Design, Wordpress, Parallax Scrolling, or SEO optimized sites. Some of the more creative ones will also stress the importance of design elements such as colors, fonts, logo, content, layout of photos. But - if you only look at the technical or creative elements of your website, then you may end up with a beautiful website with one major problem.
It’s very tempting to think that if you could just perfectly execute your Adwords marketing, blog, social media, site redesign or email campaign, you could instantly get the result you are hoping for: a dramatic increase in sales. But the reality is that marketing is a marathon, and there is no easy button to get instant results.
If you are frustrated because your marketing efforts aren’t producing the results you’re looking for, one reason is that your website is not mobile-friendly. In this article, we won’t blast you with dozens of mobile marketing statistics and make you figure out which ones really matter. We’ve done the work for you. Here are the top three reasons why your B2B website needs to be mobile-friendly.
Although paid search can sometimes seem like more of an outbound marketing tool, it is actually a beneficial supporting piece of an inbound marketing strategy. When used correctly for inbound marketing, you could lower the cost when compared to traditional PPC campaigns by changing your goals. By switching your goals from increased click volume to qualified leads and traffic, you are able to use paid search as a valuable asset for your company.
Trade shows can be beneficial to companies by providing them with new leads, customers, and industry status. However, with these benefits also come resources - especially time and expenses. If you are spending your valuable time and money on a trade show, you want to know that you are getting the most out of your experience. The best way to ensure your company sees a positive ROI on your trade show attendance is by creating smart and actionable goals for each show.
Your website is one of the most important pieces of your business. It is the center of all your marketing activities and often is the first thing your leads visit when they want to learn more about your business. A successful and high converting website is not something that happens overnight. A well thought out web design plan must be developed based on your company’s goals, unique selling proposition, and ideal customers.