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Amy Silberman

Inbound Marketing Consultant

Recent Posts

Why Your Call to Action Matters

Posted by Amy Silberman on Jan 14, 2020 12:08:11 PM

A call to action is one of the most important parts of any piece of content you produce. Your call to action, if done right, will guide your visitors to take a desired action instead of just paging away or closing your site, which could potentially cause you to lose a new lead or frustrate an existing customer. Each call to action on your site should be well-placed, well-thought out, and well-executed to produce the desired results. Read on to learn how to create a meaningful and successful call to action!

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How to Use HubSpot Lists to Manage Your Contacts

Posted by Amy Silberman on Oct 2, 2019 8:30:00 AM

One of the more useful features HubSpot offers is the ability to sort your contacts by lists. While I’ve never met a list I didn’t like, HubSpot’s lists are especially helpful because they have the ability to auto-populate based on preset criteria you choose. Your criteria could include anything from specific contact properties saved in your HubSpot portal, to links clicked in a marketing email, to the last time they’ve been contacted and more. The ability to control, filter, and manage your contacts are endless thanks to the lists feature - read on to learn how it can help you!

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How to Make Sure Your HubSpot Contact Data Stays Up to Date

Posted by Amy Silberman on May 2, 2019 3:11:30 PM

As you continue to use your HubSpot portal, you will probably notice that you enter more and more data about each one of your contacts. While this data is helpful and informative, it is useless if it is not clean and up to date. Since most of your HubSpot campaigns, emails, lists, and more will be based on your contact’s data, it is important that you take the necessary steps to ensure its integrity before it gets too messy.

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Content Marketing Strategy Checklist

Posted by Amy Silberman on Jan 31, 2019 11:02:24 AM

Content marketing is a tool that is beneficial for businesses of all industries. When combined with an inbound marketing strategy, content marketing will allow you to create, produce, and distribute content with the goal of attracting new visitors and converting them to new customers. However, to do this, you must first know what content marketing is, why it’s important, and how to successfully execute it for your own company.

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How to Maximize the Benefits of HubSpot

Posted by Amy Silberman on Nov 29, 2018 3:11:18 PM

HubSpot is a useful tool for any company. Whether you use HubSpot as a CRM tool, for marketing, as a device to help your sales team, or all of the above, you can be sure that HubSpot will help make your job easier so you can work smarter, not harder. However, like any good tool, HubSpot is only as good as its user. To help you get the most out of your HubSpot portal, we created this guide to help you set up, organize, and maximize the results you see from your portal.

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Why You Shouldn’t Use Your Personal or Corporate Email to Send Marketing Emails

Posted by Amy Silberman on Oct 15, 2018 4:36:34 PM

Marketing emails such as newsletters, coupon offers, product announcements, and more are a crucial part of any marketing strategy. These emails allow you to engage with your target audience, share educational and valuable information, and encourage your contacts to progress through their buyer’s journey. However, if you are using your personal corporate email to send these emails to your contacts instead of an email marketing software or program, you are not only wasting your time and resources, there could also be legal implications as well!

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How to Organize Your HubSpot Contact Records

Posted by Amy Silberman on Sep 27, 2018 1:51:00 PM

As you upload your contacts into HubSpot, you might be overwhelmed at the amount of information you are required to enter for each contact. While HubSpot provides an endless amount of options for you while you are entering new contacts, there are some fields that will be more necessary to your job than others. The best way to stay on top of your contacts is to determine which fields are essential to include on your actual contact record.

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Why You Should Always Track Your HubSpot Workflows

Posted by Amy Silberman on Aug 17, 2018 6:44:52 PM

Workflows in HubSpot are an extremely beneficial tool for businesses of all industries. Each workflow allows you to automate certain processes and actions based on entry criteria that is predetermined by you. However, with any kind of automated processes, there is always a risk that you make a mistake or send the wrong email to the wrong person. Creating a process to track your HubSpot workflows can help to make sure you are on top of each step of every process you set up.

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How HubSpot Helps Track a Contact Through Your Entire Sales Process

Posted by Amy Silberman on Jul 2, 2018 9:30:00 AM

As your lead progresses through your sales process, there are defining actions they take. This could be an initial phone call, a form submission, an application submission, or a signed contract. Each action signifies where they are in your company’s deal stages. The best way to ensure your leads make it through your entire deal process is to be aware of where they are throughout the whole journey. This will allow you to send the correct information and communicate appropriately to encourage them to close as a customer. So, what’s the best way to track this? HubSpot!

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How to Use Lead Statuses to Manage Your HubSpot Contact List

Posted by Amy Silberman on May 25, 2018 2:30:00 PM

Are you aware of where every one of your contacts is in their buyer’s journey through your sales and marketing process? Gathering this information and tracking where your contacts are in their journey is an important piece of data to have. This data allows you to send the correct information to leads, segment your contacts into smaller lists, and create more meaningful interactions with your contacts. The best way we’ve found to keep track of where our contacts are in their journey is by using HubSpot lead statuses.

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