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Amy Silberman

Inbound Marketing Consultant

Recent Posts

How to Edit Your Photos in HubSpot

Posted by Amy Silberman on Jun 1, 2018 5:00:00 PM

We all know that images are an essential piece of any website. Whether it be your site itself, a blog, or a landing page, images allow you to put a picture behind the words and provide your readers with an engaging visual element that will allow your page to stand out. Sometimes, your photos or stock pictures may not be everything you hoped and you’ll need to do a little editing. HubSpot’s photo editor allows you to perform basic tasks like cropping, adding text elements, and simple color correction right in your own portal!

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How to Use Lead Statuses to Manage Your HubSpot Contact List

Posted by Amy Silberman on May 25, 2018 2:30:00 PM

Are you aware of where every one of your contacts is in their buyer’s journey through your sales and marketing process? Gathering this information and tracking where your contacts are in their journey is an important piece of data to have. This data allows you to send the correct information to leads, segment your contacts into smaller lists, and create more meaningful interactions with your contacts. The best way we’ve found to keep track of where our contacts are in their journey is by using HubSpot lead statuses.

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Five HubSpot Sales Email Templates Every Business Should Have

Posted by Amy Silberman on May 17, 2018 1:00:00 PM

Are you working hard on your proactive sales prospecting, but struggling to come up with the correct messages to include in your emails? Are you finding it difficult to know the best times in the sales process to send out your sales emails? Are you tired of copy and pasting the same emails over and over again to send out to your new leads? Don’t worry, we have a solution to your problem - HubSpot sales email templates!

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How to Create a Content Calendar for Your Team Using HubSpot

Posted by Amy Silberman on May 10, 2018 5:00:00 PM

Content calendars are an important tool for any business to keep their content on track, on time, and on message. No matter your industry, you should be producing some kind of content - be it a blog, a newsletter, emails, or something else. Using a content calendar to keep your whole team’s content plan in one place helps to keep everyone accountable and up to date. While there are many options for content calendars, we prefer using the Calendar tool in HubSpot to keep all our content within one portal.

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The Importance of Using Licensed Stock Photos for Websites and Content

Posted by Amy Silberman on May 3, 2018 12:30:00 PM

Photos and other visuals are an extremely important piece of any type of design, be it your website, blog, emails, and more. However, using the correct photos can be a little more difficult than it sounds. Having your own personal photo shoot every time you need to send an email can be costly, time-consuming, and for most of us, pretty unrealistic. The answer to this? Stock photos!

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How to Manage Your Contact List with Hubspot

Posted by Amy Silberman on Apr 25, 2018 8:30:00 AM

Do you use your list of contacts to learn more about your current and potential customers? Do you know when your contacts were created, who is in charge of each contact, and where they are in your individual sales and marketing processes? If you are just storing your contacts without learning more about their actions, interests, and where they are in your company’s processes, you are missing out on sales and marketing opportunities! This data can not only help you generate more leads and close more customers, but also learn more about the people who are currently customers of your business.

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Three Ways HubSpot Can Help Improve Customer Communication

Posted by Amy Silberman on Apr 17, 2018 1:00:00 PM

Communicating with current and potential customers plays an essential role in any business. No matter what your product or industry is, you will still need to communicate with both your current customers and new leads. However, communication is not always easy. How do you know the best way to reach out to your contacts? How many options do you have for new and current customers to reach out on your website? How do you follow up with contacts and schedule meeting times? The best way to organize all this communication is through a tool like HubSpot.

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Five HubSpot Hacks to Make Your Job Easier

Posted by Amy Silberman on Apr 10, 2018 2:00:00 PM

HubSpot is a great tool for any business looking to develop relationships with current and potential customers as well as boost company growth. However, like any tool, it is only as good as the person using it. To truly get the most out of your tool and make your job easier, you must find the best ways to manage and use your HubSpot tool. These HubSpot tips will help you organize, learn, and use your tool to provide a better experience for both yourself and your customers.

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Why You Should Organize Your Site by Topics Instead of Keywords

Posted by Amy Silberman on Apr 2, 2018 5:51:09 PM

In today’s SEO world, what matters more - the topic of your content or the keywords in your content? If you had asked us that a few years ago, we would have said the keywords mattered more. However, as SEO evolves and grows, you will be ranked higher for the topics you focus on instead of the number of keywords you include. How is this done? Through topic clusters.

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Does Content Quantity or Quality Matter More?

Posted by Amy Silberman on Mar 23, 2018 4:07:29 PM

When it comes to your content, is it better to have more content or fewer pieces of higher quality? There are many studies and blog articles, including some of our own, that show that content plays a large role in increasing your site’s SEO ranking. Search engines are looking for sites with large amounts of content that answers questions asked by searchers. However, they also are looking for content that is highly relevant to the search. So, the question remains - which is more important, quantity or quality?

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