In today’s SEO world, what matters more - the topic of your content or the keywords in your content? If you had asked us that a few years ago, we would have said the keywords mattered more. However, as SEO evolves and grows, you will be ranked higher for the topics you focus on instead of the number of keywords you include. How is this done? Through topic clusters.
When it comes to your content, is it better to have more content or fewer pieces of higher quality? There are many studies and blog articles, including some of our own, that show that content plays a large role in increasing your site’s SEO ranking. Search engines are looking for sites with large amounts of content that answers questions asked by searchers. However, they also are looking for content that is highly relevant to the search. So, the question remains - which is more important, quantity or quality?
How often do you send out an email to your contacts and never look at it again? Newsletters, marketing emails, product announcements - as long as your contacts are receiving the emails, they’re doing their job of communicating with your customers, right? Actually, emails are a great tool for not only communicating with your contacts, but also for learning and gathering data about them. Both marketing and sales emails can provide you with data that can help you better understand your audience, gain new leads, and close new customers.
CRM systems are great until you have to use them while you’re out on the road, in the car, or traveling from meeting to meeting all day long. It can be difficult to stay on top of updating customer profiles, email or calling contacts, and making notes of any conversations you have in meetings or phone calls. So, to all our road warriors out there, we have a helpful tool for you to use from the convenience of your own phone in the comfort of your own car. Just don’t email and drive!
Email is a very important communication tool in today’s world. People get emails every day, both from personal contacts and from businesses. While using email campaigns is a good way to reach your contacts and leads, you also need to stand out from all the other messages people get on a daily basis. If you can’t find a way to stand out from the crowd, you will see no value from your email campaigns.
How many times have you clicked on a social media advertisement just to be taken to a link that doesn’t really give you what the ad promised? I can’t tell you how many times I’ve clicked on a sponsored post, only to find myself on a company’s home page instead of the page where I can purchase the pair of boots that caught my eye. Instead of searching for the product, I usually return back to my feed and continue scrolling. Meanwhile, the company may have receive some extra traffic, but they did not get any true value out of their advertisement because I didn’t make a purchase.
Want to hear something that may sound shocking coming from a company that has “web design” in its name? Traditional web design methods do not work anymore. The way people traditionally design websites is completely based on opinions and the truth is visitors don’t care what your opinion is. A new design method must be used to create sites based on how visitors will actually use the site.
One of the biggest mistakes we see from companies at trade shows is the lack of follow up with leads after the show. Creating marketing strategies and materials for a trade show can be time consuming and the cost of attending a trade show can be high for a business. Don’t waste these resources by neglecting the important leads you acquire at your trade show! While following up with leads can be daunting, we created a few email templates to help you get started following up with trade show leads.
Have you ever had that moment where you put something in a “safe place” so you won’t lose it, but when you actually need the item, you can’t remember where that “safe place” is? This happens to me more often than I’d like to admit and if I had just created an organized system for my important items, I wouldn’t lose them in the first place. The same principle can apply to the files, documents, and photos stored in your CRM software. If you don’t have a system in place for organization, you will have a hard time finding these items when you really need them.
Creating a marketing plan for your business is not something that can be developed overnight. To truly have a successful marketing strategy, you must first know exactly who your company is and what you are trying to sell - be it a service, a product, or anything else. After you know who you are as a business, you can then begin to determine who will need your product, what you can offer that no one else can, and how you will share this news with your target audience.