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David Lee

As the founder of i5 Web Design, my goal is to take the best practices and lessons I learned from working with Fortune 500 companies and bring them to the mid-size market and help our clients grow their business.

Recent Posts

Manufacturing Web Design Trends for 2020

Posted by David Lee on Jan 8, 2020 9:55:07 AM

When it comes to manufacturing in 2020, pulling out the standard playbook on web design will no longer work. Learn about the top web design trends to consider when redesigning your manufacturing website.

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Why you should (almost) always log and track emails in Hubspot

Posted by David Lee on Dec 30, 2019 4:58:09 PM

Email tracking and logging is one of the most powerful yet underutilized features of Hubspot. Using Hubspot CRM, you can answer common questions, including:

  • Did your recipient open your email?
  • Did she click on any links?
  • Did he view any attachments?
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How we help our clients

Posted by David Lee on Dec 7, 2019 2:27:34 PM

Bringing in new leads in today’s digital economy is more than just having a pretty website, posting on social media or knocking on doors. It involves working together with your entire organization.

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How to tell if your SEO strategy is working: 3-year case study

Posted by David Lee on May 9, 2019 4:12:27 PM

You want to drive qualified traffic to your website. I know I do.

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The New Sales Funnel: How B2B buyers make purchasing decisions

Posted by David Lee on Jan 21, 2019 7:58:17 PM

 

Attention Sales: Today’s B2B buyers spend about 60% of their time identifying their problem, exploring solutions and creating a short list of vendors without even talking with your direct sale rep. In this article, we explain what this means for your sales and marketing organization.

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Hubspot vs Wordpress:  How to decide by answering just one question.

Posted by David Lee on Jan 10, 2019 8:13:40 PM

Full disclosure: we are a Hubspot partner. But don’t let that stop you from reading why we firmly believe that Hubspot CMS is the right decision…if, and only if, you can answer yes to this one question.

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Gartner Report 2019: CMOs are spending more on technology and less on people.

Posted by David Lee on Dec 24, 2018 9:48:11 PM

Every year, Gartner releases their CMO Spend Survey. Here is our take on the top four trends that CMOs of mid-sized companies should think about.

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Manufacturing Content Marketing Benchmarks - 2019

Posted by David Lee on Dec 4, 2018 8:53:47 PM

This year’s manufacturing report from the Content Marketing Institute (CMI) shows that there are some great opportunities for marketers to gain an edge over the competition and grab their audience’s attention. Here are six key findings from their annual report.

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Why Retainers Work Better for Us and our Clients

Posted by David Lee on Jun 27, 2018 11:49:10 PM

One of the fundamental changes we made to our business model in 2018 was a shift from one-off projects to retainer-based engagements. While it definitely helps us by smoothing out our cash flow and making sure that we have a stable company, our clients have found that having a long-term relationship also helps them.

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5 Reasons to use E-commerce for your Manufacturing Website

Posted by David Lee on Jun 17, 2018 8:41:57 PM

When designing your manufacturing website, selecting an e-commerce platform can save you a significant amount of  time and money. Here are five reasons why we recommend that our manufacturing clients adopt e-commerce platforms for their websites.

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