Most mid-sized companies recognize that their website is one of their most important digital assets. It is a reflection of their commitment to quality, the value they place on communicating their unique selling proposition and how important it is to them to connect with their prospects and customers online.
If you are looking for a website for around $5,000, chances are you are either:
- A new business looking for your first website
- A small business with less than $200,000 in annual revenue looking for a website redesign
Of course you do! And so does all of your competition.
But, let's take a look at what it actually means to be on the first page of Google and see what happens when you perform a search on Google.
There is a reason why we choose to focus all of our attention on Google: You’ve got to go where the eyes are. According to StatCounter, Google controls 87% of the search volume query in the United States. Check out this visual and you will see why it makes sense to focus on Google Adwords when running your Pay Per Click campaign.
We’ve gone through our share of successful (and even a few not-so-successful) website design projects with clients across several industries. In the process, we learned the following valuable lessons that we wanted to share with you so you can avoid these top five mistakes in your next web design project.
All businesses need to watch their expenses, but as a new business, it’s even more critical because every penny counts. I get it—you work out of the garage or your bedroom; your computer and monitor are from four years ago; you are juggling dozens of balls in the air. The thought of a painful email migration in three to five years is not on your top ten list of priorities.
As a business, you know that the challenges you face are not unique: others before you had the same questions. So you know, of course, that there are a lot of solutions out there to solve your problem. The question is, which one is the right one for you?
One Problem, One Solution, One Option
If your website is designed correctly, it will answer the five fundamental questions that it must answer. So, by design, your website must appeal to a wide audience and must contain information about you, your company and your offerings. In other words, it’s full of options and distractions.
Good website design goes beyond having personalized pictures, a solid User Experience and good storytelling. The result of an ideal website experience is that the visitor walks away with a positive feeling about you and your company because you answered the unasked questions.