<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=974858602635724&amp;ev=PageView&amp;noscript=1">

David Lee

As the founder of i5 Web Design, my goal is to take the best practices and lessons I learned from working with Fortune 500 companies and bring them to the mid-size market and help our clients grow their business.

Recent Posts

Three Life Lessons I Learned From My Black Belt Test

Posted by David Lee on Oct 23, 2017 10:59:50 PM

For this article, I wanted to share with you my personal experience of preparing for and taking my black belt for Aikido.  I took my test almost three years ago and now that I’ve had some time to reflect on the experience, I’ve realized that preparing for and going through my black belt test taught me three important life lessons that I can apply not only on the mat, but also to my personal and business life.

Read More

Web Design Trends 2018 (Business Edition)

Posted by David Lee on Oct 22, 2017 9:40:30 PM

As we enter into the 4th quarter of 2017, I’m going to make a couple of predictions on web design trends for 2018. But if you are looking for an article on white space, typography, negative space, high quality photos, or cinemagraphs, this article is not for you.

Read More

Should You In-House or Outsource Your Marketing?

Posted by David Lee on Oct 10, 2017 8:39:03 PM

Whether you should outsource your marketing is one of those questions that just about every company eventually has to ask, especially when senior management sets sales and growth targets. Although there is no trusty magic 8-ball to find a quick answer, there is a framework to guide and simplify the outsourcing decision-making process.

Read More

Why Thought Leadership is the New Secret Sauce

Posted by David Lee on Oct 4, 2017 8:00:47 PM

Companies who believe that they have a special feature or technique that makes them unique or provides a competitive advantage should consider how the internet has changed everything. Knowledge is not the secret sauce. Thought Leadership is.

Read More

How To Set Your Digital Marketing Budget

Posted by David Lee on Sep 27, 2017 11:49:09 AM

As part of your annual budgeting, planning and forecasting process, one of the key items that you should be reviewing is your marketing budget. This article will help you understand whether you are overspending or underspending on marketing compared to your peers and competitors.

Read More

How SEO has changed in 2017

Posted by David Lee on Sep 4, 2017 9:42:14 PM

As we approach the end of 2017, one trend is perfectly clear: Search Engine Optimization (SEO), has fundamentally changed. Many of the techniques that worked in the past are no longer effective. Here is how your SEO strategy needs to adapt.

Read More

What Your B2B Buyers Want on a Manufacturing Website

Posted by David Lee on Aug 31, 2017 7:13:00 AM

In the past, manufacturing companies could have a simple website that was basically a digital business card—it simply listed who they were, what they did and their contact information. After all, their customers were Business-to-Business (B2B), so much of the marketing and sales process was conducted in person and through outbound sales.


Read More

How Blogging Helps Sales Prospecting

Posted by David Lee on Aug 28, 2017 7:49:15 AM

Prospecting can be a daunting task. But, fortunately, there is a way to help your sales team to send out that all important first introduction email: Blogging.

Read More

Marketing Mistakes: The Lazy Copy and Paste

Posted by David Lee on Aug 14, 2017 8:15:07 PM

We’ve all been there.  Maybe you had a tough day and it’s 10 o’clock at night; maybe you ran out of creative juice for the day; maybe you’re new to marketing.  In any case, at some point, we all turn to the web for inspiration.

Read More

How to Market to Millennials

Posted by David Lee on Aug 7, 2017 7:36:10 PM

To my fellow Gen Xers (born 1965-1980) and my wiser Baby Boomers (born 1946-1964),

The Millennials (born 1981-1997) are all grown up and are America’s largest generation.  Ignore the Millennials at your own risk.

Read More