When it comes to manufacturing companies, creating blog articles and marketing content can be tricky because you have two very different customers: the end consumers who actually use your product and your wholesale/distribution clients. Here are our recommendations on how manufacturing companies should approach their inbound marketing strategies.
We do inbound marketing; we don’t need to go out and proactively prospect for new clients! Just like in the movie Field of Dreams: If we build a solid inbound marketing strategy, the leads will come. Right? Right?
Every year the Content Marketing Institute releases its annual benchmark report on the manufacturing industry. Here are five trends to play close attention to in 2018.
Is your website bringing in the leads you need? If not, one of the reasons could be that you haven’t installed HotJar on your site. Hotjar is a great tool that allows you to understand how visitors are interacting with your website and gives you the information you need to make data-driven design changes that actually impact the bottom line. See how we used HotJar to improve our clients website since 2015. (Updated with 2018 design!)
If you are frustrated because your marketing efforts aren’t producing the results you’re looking for, one reason is that your website is not mobile-friendly. In this article, we won’t blast you with dozens of mobile marketing statistics and make you figure out which ones really matter. We’ve done the work for you. Here are the top three reasons why your B2B website needs to be mobile-friendly.
For this article, I wanted to share with you my personal experience of preparing for and taking my black belt for Aikido. I took my test almost three years ago and now that I’ve had some time to reflect on the experience, I’ve realized that preparing for and going through my black belt test taught me three important life lessons that I can apply not only on the mat, but also to my personal and business life.
As we enter into the 4th quarter of 2017, I’m going to make a couple of predictions on web design trends for 2018. But if you are looking for an article on white space, typography, negative space, high quality photos, or cinemagraphs, this article is not for you.
Whether you should outsource your marketing is one of those questions that just about every company eventually has to ask, especially when senior management sets sales and growth targets. Although there is no trusty magic 8-ball to find a quick answer, there is a framework to guide and simplify the outsourcing decision-making process.
Companies who believe that they have a special feature or technique that makes them unique or provides a competitive advantage should consider how the internet has changed everything. Knowledge is not the secret sauce. Thought Leadership is.
As part of your annual budgeting, planning and forecasting process, one of the key items that you should be reviewing is your marketing budget. This article will help you understand whether you are overspending or underspending on marketing compared to your peers and competitors.