Whether you should outsource your marketing is one of those questions that just about every company eventually has to ask, especially when senior management sets sales and growth targets. Although there is no trusty magic 8-ball to find a quick answer, there is a framework to guide and simplify the outsourcing decision-making process.
Companies who believe that they have a special feature or technique that makes them unique or provides a competitive advantage should consider how the internet has changed everything. Knowledge is not the secret sauce. Thought Leadership is.
As part of your annual budgeting, planning and forecasting process, one of the key items that you should be reviewing is your marketing budget. This article will help you understand whether you are overspending or underspending on marketing compared to your peers and competitors.
As we approach the end of 2017, one trend is perfectly clear: Search Engine Optimization (SEO), has fundamentally changed. Many of the techniques that worked in the past are no longer effective. Here is how your SEO strategy needs to adapt.
In the past, manufacturing companies could have a simple website that was basically a digital business card—it simply listed who they were, what they did and their contact information. After all, their customers were Business-to-Business (B2B), so much of the marketing and sales process was conducted in person and through outbound sales.
Prospecting can be a daunting task. But, fortunately, there is a way to help your sales team to send out that all important first introduction email: Blogging.
We’ve all been there. Maybe you had a tough day and it’s 10 o’clock at night; maybe you ran out of creative juice for the day; maybe you’re new to marketing. In any case, at some point, we all turn to the web for inspiration.
To my fellow Gen Xers (born 1965-1980) and my wiser Baby Boomers (born 1946-1964),
The Millennials (born 1981-1997) are all grown up and are America’s largest generation. Ignore the Millennials at your own risk.
As most experienced project managers know, there are three constraints to manage: Cost, Scope and Time.
Cost is sometimes difficult to estimate correctly because when it comes to web design projects, there are other factors that impact cost beyond these traditional constraints. You also need to consider the following:
Most mid-sized companies recognize that their website is one of their most important digital assets. It is a reflection of their commitment to quality, the value they place on communicating their unique selling proposition and how important it is to them to connect with their prospects and customers online.