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David Lee

As the founder of i5 Web Design, my goal is to take the best practices and lessons I learned from working with Fortune 500 companies and bring them to the mid-size market and help our clients grow their business.

Recent Posts

Why Thought Leadership is the New Secret Sauce

Posted by David Lee on Oct 4, 2017 8:00:47 PM

Companies who believe that they have a special feature or technique that makes them unique or provides a competitive advantage should consider how the internet has changed everything. Knowledge is not the secret sauce. Thought Leadership is.

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How To Set Your Digital Marketing Budget

Posted by David Lee on Sep 27, 2017 11:49:09 AM

As part of your annual budgeting, planning and forecasting process, one of the key items that you should be reviewing is your marketing budget. This article will help you understand whether you are overspending or underspending on marketing compared to your peers and competitors.

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How Has SEO Changed?

Posted by David Lee on Sep 4, 2017 9:42:14 PM

As we approach the end of 2017, one trend is perfectly clear: Search Engine Optimization (SEO), has fundamentally changed. Many of the techniques that worked in the past are no longer effective. Here is how your SEO strategy needs to adapt.

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What Your B2B Buyers Want on a Manufacturing Website

Posted by David Lee on Aug 31, 2017 7:13:00 AM

In the past, manufacturing companies could have a simple website that was basically a digital business card—it simply listed who they were, what they did and their contact information. After all, their customers were Business-to-Business (B2B), so much of the marketing and sales process was conducted in person and through outbound sales.


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How Blogging Helps Sales Prospecting

Posted by David Lee on Aug 28, 2017 7:49:15 AM

Prospecting can be a daunting task. But, fortunately, there is a way to help your sales team to send out that all important first introduction email: Blogging.

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Marketing Mistakes: The Lazy Copy and Paste

Posted by David Lee on Aug 14, 2017 8:15:07 PM

We’ve all been there.  Maybe you had a tough day and it’s 10 o’clock at night; maybe you ran out of creative juice for the day; maybe you’re new to marketing.  In any case, at some point, we all turn to the web for inspiration.

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How to Market to Millennials

Posted by David Lee on Aug 7, 2017 7:36:10 PM

To my fellow Gen Xers (born 1965-1980) and my wiser Baby Boomers (born 1946-1964),

The Millennials (born 1981-1997) are all grown up and are America’s largest generation.  Ignore the Millennials at your own risk.

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How Much Does a Website Cost?

Posted by David Lee on Jul 24, 2017 8:07:00 AM

As most experienced project managers know, there are three constraints to manage: Cost, Scope and Time.  

Cost is sometimes difficult to estimate correctly because when it comes to web design projects, there are other factors that impact cost beyond these traditional constraints. You also need to consider the following:

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Types of Web Design Companies

Posted by David Lee on Jul 14, 2017 8:53:08 AM

Most mid-sized companies recognize that their website is one of their most important digital assets. It is a reflection of their commitment to quality, the value they place on communicating their unique selling proposition and how important it is to them to connect with their prospects and customers online.

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Can I Build a Website for Less Than $5,000?

Posted by David Lee on Jul 7, 2017 10:08:00 AM

If you are looking for a website for around $5,000, chances are you are either:

  1. A new business looking for your first website
  2. A small business with less than $200,000 in annual revenue looking for a website redesign
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