As we approach the end of 2017, one trend is perfectly clear: Search Engine Optimization (SEO), has fundamentally changed. Many of the techniques that worked in the past are no longer effective. Here is how your SEO strategy needs to adapt.
In the past, manufacturing companies could have a simple website that was basically a digital business card—it simply listed who they were, what they did and their contact information. After all, their customers were Business-to-Business (B2B), so much of the marketing and sales process was conducted in person and through outbound sales.
Prospecting can be a daunting task. But, fortunately, there is a way to help your sales team to send out that all important first introduction email: Blogging.
We’ve all been there. Maybe you had a tough day and it’s 10 o’clock at night; maybe you ran out of creative juice for the day; maybe you’re new to marketing. In any case, at some point, we all turn to the web for inspiration.
To my fellow Gen Xers (born 1965-1980) and my wiser Baby Boomers (born 1946-1964),
The Millennials (born 1981-1997) are all grown up and are America’s largest generation. Ignore the Millennials at your own risk.
As most experienced project managers know, there are three constraints to manage: Cost, Scope and Time.
Cost is sometimes difficult to estimate correctly because when it comes to web design projects, there are other factors that impact cost beyond these traditional constraints. You also need to consider the following:
Most mid-sized companies recognize that their website is one of their most important digital assets. It is a reflection of their commitment to quality, the value they place on communicating their unique selling proposition and how important it is to them to connect with their prospects and customers online.
If you are looking for a website for around $5,000, chances are you are either:
- A new business looking for your first website
- A small business with less than $200,000 in annual revenue looking for a website redesign
So, you want to be on the first page of Google? Of course you do! And so does all of your competition.
But, let's take a look at what it actually means to be on the first page of Google and see what happens when you perform a search on Google.
There is a reason why we choose to focus all of our attention on Google: You’ve got to go where the eyes are. According to StatCounter, Google controls 87% of the search volume query in the United States. Check out this visual and you will see why it makes sense to focus on Google Adwords when running your Pay Per Click campaign.