Before there was fake news, there were fake pictures.
One Problem, One Solution, One Option
If your website is designed correctly, it will answer the five fundamental questions that it must answer. So, by design, your website must appeal to a wide audience and must contain information about you, your company and your offerings. In other words, it’s full of options and distractions.
If your marketing campaign is designed correctly, you will ask and solve exactly one problem/question for your visitor. Therefore, you need to send them to a page that eliminates any distractions and keeps the visitor focused on the problem they are trying to solve. While a website may have links to other pages, your landing page should have no navigation links and should give the visitor only one option to move further down your sales funnel: convert.
Good website design goes beyond having personalized pictures, a solid User Experience and good storytelling. The result of an ideal website experience is that the visitor walks away with a positive feeling about you and your company because you answered the unasked questions.
It’s a new year and one thing is very clear: Facebook should be your first social media platform.
A lot of our clients come to us with home pages that are crammed with tons of information. Their home pages have everything that every prospect would ever need to read so they can understand what the company does.
That is not the best way to design a home page.
For most small- to mid-sized businesses, it is almost impossible to have an effective organic SEO campaign because you are competing against some very large corporations who have the deep pockets or the web presence to keep themselves above small companies.
In many cases, Yelp, Wikipedia or some other big company is going to dominate the natural SEO results on the first page.
But there is still a way for local companies to rank ABOVE the natural organic results: Local SEO.
Godiva’s Secret Wigs is a family-run business with two retail stores in Thousand Oaks and Woodland Hills, California. They specialize in providing realistic, high-quality wigs and hairpieces for first-time wig wearers and women experiencing hair loss, specifically from chemotherapy and alopecia.
Let’s face it… sometimes it makes sense to use stock photos because custom photography requires time and money. We think stock photos can be used on blog posts or social media posts, provided you choose wisely.
So, if you do decide to use stock photos, do your brand a favor and don’t look like everyone else by avoiding these overused stock photos in your marketing.
I think it would be appropriate to explain why it took us a little while to start our own blog.
We’ve always known that blogging can be a valuable content marketing activity—provided the blog is an integrated piece of your overall marketing strategy. Having a blog all by itself without having the right foundation and supporting activities for your blog is simply a waste of valuable time.