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Manufacturing Content Marketing Benchmarks - 2019

Posted by David Lee on Dec 4, 2018 8:53:47 PM

This year’s manufacturing report from the Content Marketing Institute (CMI) shows that there are some great opportunities for marketers to gain an edge over the competition and grab their audience’s attention. Here are six key findings from their annual report.

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How to Maximize the Benefits of HubSpot

Posted by Amy Silberman on Nov 29, 2018 3:11:18 PM

HubSpot is a useful tool for any company. Whether you use HubSpot as a CRM tool, for marketing, as a device to help your sales team, or all of the above, you can be sure that HubSpot will help make your job easier so you can work smarter, not harder. However, like any good tool, HubSpot is only as good as its user. To help you get the most out of your HubSpot portal, we created this guide to help you set up, organize, and maximize the results you see from your portal.

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Why You Shouldn’t Use Your Personal or Corporate Email to Send Marketing Emails

Posted by Amy Silberman on Oct 15, 2018 4:36:34 PM

Marketing emails such as newsletters, coupon offers, product announcements, and more are a crucial part of any marketing strategy. These emails allow you to engage with your target audience, share educational and valuable information, and encourage your contacts to progress through their buyer’s journey. However, if you are using your personal corporate email to send these emails to your contacts instead of an email marketing software or program, you are not only wasting your time and resources, there could also be legal implications as well!

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How to Organize Your HubSpot Contact Records

Posted by Amy Silberman on Sep 27, 2018 1:51:00 PM

As you upload your contacts into HubSpot, you might be overwhelmed at the amount of information you are required to enter for each contact. While HubSpot provides an endless amount of options for you while you are entering new contacts, there are some fields that will be more necessary to your job than others. The best way to stay on top of your contacts is to determine which fields are essential to include on your actual contact record.

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Why You Should Always Track Your HubSpot Workflows

Posted by Amy Silberman on Aug 17, 2018 6:44:52 PM

Workflows in HubSpot are an extremely beneficial tool for businesses of all industries. Each workflow allows you to automate certain processes and actions based on entry criteria that is predetermined by you. However, with any kind of automated processes, there is always a risk that you make a mistake or send the wrong email to the wrong person. Creating a process to track your HubSpot workflows can help to make sure you are on top of each step of every process you set up.

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How HubSpot Helps Track a Contact Through Your Entire Sales Process

Posted by Amy Silberman on Jul 2, 2018 9:30:00 AM

As your lead progresses through your sales process, there are defining actions they take. This could be an initial phone call, a form submission, an application submission, or a signed contract. Each action signifies where they are in your company’s deal stages. The best way to ensure your leads make it through your entire deal process is to be aware of where they are throughout the whole journey. This will allow you to send the correct information and communicate appropriately to encourage them to close as a customer. So, what’s the best way to track this? HubSpot!

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Why Retainers Work Better for Us and our Clients

Posted by David Lee on Jun 27, 2018 11:49:10 PM

One of the fundamental changes we made to our business model in 2018 was a shift from one-off projects to retainer-based engagements. While it definitely helps us by smoothing out our cash flow and making sure that we have a stable company, our clients have found that having a long-term relationship also helps them.

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5 Reasons to use E-commerce for your Manufacturing Website

Posted by David Lee on Jun 17, 2018 8:41:57 PM

When designing your manufacturing website, selecting an e-commerce platform can save you a significant amount of  time and money. Here are five reasons why we recommend that our manufacturing clients adopt e-commerce platforms for their websites.

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How to Edit Your Photos in HubSpot

Posted by Amy Silberman on Jun 1, 2018 5:00:00 PM

We all know that images are an essential piece of any website. Whether it be your site itself, a blog, or a landing page, images allow you to put a picture behind the words and provide your readers with an engaging visual element that will allow your page to stand out. Sometimes, your photos or stock pictures may not be everything you hoped and you’ll need to do a little editing. HubSpot’s photo editor allows you to perform basic tasks like cropping, adding text elements, and simple color correction right in your own portal!

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Marketing 101 for Manufacturing Companies

Posted by David Lee on May 29, 2018 12:29:44 PM

When it comes to manufacturing companies, creating blog articles and marketing content can be tricky because you have two very different customers: the end consumers who actually use your product and your wholesale/distribution clients. Here are our recommendations on how manufacturing companies should approach their inbound marketing strategies.

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