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Why You Should Organize Your Site by Topics Instead of Keywords

Posted by Amy Silberman on Apr 2, 2018 5:51:09 PM

In today’s SEO world, what matters more - the topic of your content or the keywords in your content? If you had asked us that a few years ago, we would have said the keywords mattered more. However, as SEO evolves and grows, you will be ranked higher for the topics you focus on instead of the number of keywords you include. How is this done? Through topic clusters.

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Learn How to do Proactive Prospecting the Right Way

Posted by David Lee on Mar 25, 2018 7:43:38 PM

We do inbound marketing; we don’t need to go out and proactively prospect for new clients! Just like in the movie Field of Dreams: If we build a solid inbound marketing strategy, the leads will come. Right? Right?

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Does Content Quantity or Quality Matter More?

Posted by Amy Silberman on Mar 23, 2018 4:07:29 PM

When it comes to your content, is it better to have more content or fewer pieces of higher quality? There are many studies and blog articles, including some of our own, that show that content plays a large role in increasing your site’s SEO ranking. Search engines are looking for sites with large amounts of content that answers questions asked by searchers. However, they also are looking for content that is highly relevant to the search. So, the question remains - which is more important, quantity or quality?

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What You Can Learn About Your Customers From Email Data

Posted by Amy Silberman on Mar 14, 2018 4:19:00 PM

How often do you send out an email to your contacts and never look at it again? Newsletters, marketing emails, product announcements - as long as your contacts are receiving the emails, they’re doing their job of communicating with your customers, right? Actually, emails are a great tool for not only communicating with your contacts, but also for learning and gathering data about them. Both marketing and sales emails can provide you with data that can help you better understand your audience, gain new leads, and close new customers.

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How HubSpot's Mobile App Keeps Your Sales Team Productive

Posted by Amy Silberman on Mar 9, 2018 12:42:41 PM

CRM systems are great until you have to use them while you’re out on the road, in the car, or traveling from meeting to meeting all day long. It can be difficult to stay on top of updating customer profiles, email or calling contacts, and making notes of any conversations you have in meetings or phone calls. So, to all our road warriors out there, we have a helpful tool for you to use from the convenience of your own phone in the comfort of your own car. Just don’t email and drive!

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Three Ways to Create Valuable Email Campaigns

Posted by Amy Silberman on Feb 28, 2018 2:30:00 PM

Email is a very important communication tool in today’s world. People get emails every day, both from personal contacts and from businesses. While using email campaigns is a good way to reach your contacts and leads, you also need to stand out from all the other messages people get on a daily basis. If you can’t find a way to stand out from the crowd, you will see no value from your email campaigns.

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How to Get Real Value from Social Media Campaigns

Posted by Amy Silberman on Feb 23, 2018 4:26:00 PM

How many times have you clicked on a social media advertisement just to be taken to a link that doesn’t really give you what the ad promised? I can’t tell you how many times I’ve clicked on a sponsored post, only to find myself on a company’s home page instead of the page where I can purchase the pair of boots that caught my eye. Instead of searching for the product, I usually return back to my feed and continue scrolling. Meanwhile, the company may have receive some extra traffic, but they did not get any true value out of their advertisement because I didn’t make a purchase.

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Growth Driven Design vs. Traditional Web Design

Posted by Amy Silberman on Feb 16, 2018 3:29:13 PM

Want to hear something that may sound shocking coming from a company that has “web design” in its name? Traditional web design methods do not work anymore. The way people traditionally design websites is completely based on opinions and the truth is visitors don’t care what your opinion is. A new design method must be used to create sites based on how visitors will actually use the site.

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Five Emails to Send to Leads After a Trade Show

Posted by Amy Silberman on Feb 9, 2018 5:42:00 PM

One of the biggest mistakes we see from companies at trade shows is the lack of follow up with leads after the show. Creating marketing strategies and materials for a trade show can be time consuming and the cost of attending a trade show can be high for a business. Don’t waste these resources by neglecting the important leads you acquire at your trade show! While following up with leads can be daunting, we created a few email templates to help you get started following up with trade show leads.

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Manufacturing Content Marketing Benchmarks - 2018

Posted by David Lee on Feb 5, 2018 11:38:25 PM

Every year the Content Marketing Institute releases its annual benchmark report on the manufacturing industry. Here are five trends to play close attention to in 2018.

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