Content calendars are an important tool for any business to keep their content on track, on time, and on message. No matter your industry, you should be producing some kind of content - be it a blog, a newsletter, emails, or something else. Using a content calendar to keep your whole team’s content plan in one place helps to keep everyone accountable and up to date. While there are many options for content calendars, we prefer using the Calendar tool in HubSpot to keep all our content within one portal.
Photos and other visuals are an extremely important piece of any type of design, be it your website, blog, emails, and more. However, using the correct photos can be a little more difficult than it sounds. Having your own personal photo shoot every time you need to send an email can be costly, time-consuming, and for most of us, pretty unrealistic. The answer to this? Stock photos!
Do you use your list of contacts to learn more about your current and potential customers? Do you know when your contacts were created, who is in charge of each contact, and where they are in your individual sales and marketing processes? If you are just storing your contacts without learning more about their actions, interests, and where they are in your company’s processes, you are missing out on sales and marketing opportunities! This data can not only help you generate more leads and close more customers, but also learn more about the people who are currently customers of your business.
Communicating with current and potential customers plays an essential role in any business. No matter what your product or industry is, you will still need to communicate with both your current customers and new leads. However, communication is not always easy. How do you know the best way to reach out to your contacts? How many options do you have for new and current customers to reach out on your website? How do you follow up with contacts and schedule meeting times? The best way to organize all this communication is through a tool like HubSpot.
HubSpot is a great tool for any business looking to develop relationships with current and potential customers as well as boost company growth. However, like any tool, it is only as good as the person using it. To truly get the most out of your tool and make your job easier, you must find the best ways to manage and use your HubSpot tool. These HubSpot tips will help you organize, learn, and use your tool to provide a better experience for both yourself and your customers.
In today’s SEO world, what matters more - the topic of your content or the keywords in your content? If you had asked us that a few years ago, we would have said the keywords mattered more. However, as SEO evolves and grows, you will be ranked higher for the topics you focus on instead of the number of keywords you include. How is this done? Through topic clusters.
We do inbound marketing; we don’t need to go out and proactively prospect for new clients! Just like in the movie Field of Dreams: If we build a solid inbound marketing strategy, the leads will come. Right? Right?
When it comes to your content, is it better to have more content or fewer pieces of higher quality? There are many studies and blog articles, including some of our own, that show that content plays a large role in increasing your site’s SEO ranking. Search engines are looking for sites with large amounts of content that answers questions asked by searchers. However, they also are looking for content that is highly relevant to the search. So, the question remains - which is more important, quantity or quality?
How often do you send out an email to your contacts and never look at it again? Newsletters, marketing emails, product announcements - as long as your contacts are receiving the emails, they’re doing their job of communicating with your customers, right? Actually, emails are a great tool for not only communicating with your contacts, but also for learning and gathering data about them. Both marketing and sales emails can provide you with data that can help you better understand your audience, gain new leads, and close new customers.
CRM systems are great until you have to use them while you’re out on the road, in the car, or traveling from meeting to meeting all day long. It can be difficult to stay on top of updating customer profiles, email or calling contacts, and making notes of any conversations you have in meetings or phone calls. So, to all our road warriors out there, we have a helpful tool for you to use from the convenience of your own phone in the comfort of your own car. Just don’t email and drive!