All too often, businesses (and even web developers and marketing experts) focus way too much on the technical aspects of a website. You'll hear terms like Mobile Friendly, Responsive Design, Wordpress, Parallax Scrolling, or SEO optimized sites. Some of the more creative ones will also stress the importance of design elements such as colors, fonts, logo, content, layout of photos. But - if you only look at the technical or creative elements of your website, then you may end up with a beautiful website with one major problem.
It’s very tempting to think that if you could just perfectly execute your Adwords marketing, blog, social media, site redesign or email campaign, you could instantly get the result you are hoping for: a dramatic increase in sales. But the reality is that marketing is a marathon, and there is no easy button to get instant results.
If you are frustrated because your marketing efforts aren’t producing the results you’re looking for, one reason is that your website is not mobile-friendly. In this article, we won’t blast you with dozens of mobile marketing statistics and make you figure out which ones really matter. We’ve done the work for you. Here are the top three reasons why your B2B website needs to be mobile-friendly.
Although paid search can sometimes seem like more of an outbound marketing tool, it is actually a beneficial supporting piece of an inbound marketing strategy. When used correctly for inbound marketing, you could lower the cost when compared to traditional PPC campaigns by changing your goals. By switching your goals from increased click volume to qualified leads and traffic, you are able to use paid search as a valuable asset for your company.
Trade shows can be beneficial to companies by providing them with new leads, customers, and industry status. However, with these benefits also come resources - especially time and expenses. If you are spending your valuable time and money on a trade show, you want to know that you are getting the most out of your experience. The best way to ensure your company sees a positive ROI on your trade show attendance is by creating smart and actionable goals for each show.
Your website is one of the most important pieces of your business. It is the center of all your marketing activities and often is the first thing your leads visit when they want to learn more about your business. A successful and high converting website is not something that happens overnight. A well thought out web design plan must be developed based on your company’s goals, unique selling proposition, and ideal customers.
Links to and from pages on your website are a key ingredient for your SEO ranking. These links are essentially a vote of confidence from other pages, be it a different website or your own website, that the content on this page is important. Although external link building strategies to gain links from outside websites take time and work, you can easily create and execute a strategy for internal link building within your own website.
Trade shows are a great opportunity for businesses to gain new leads, promote new products, or increase their visibility and reputation in their industry. However, trade shows can also be costly and sometimes do not provide a significant return on the investment put into them. The best way to ensure you are getting the most out of a trade show is by taking the time to create an inbound marketing strategy and show goals.
Managing your online reputation is an important tool to have for any business. More and more people perform extensive research before making any kind of purchase in today’s world, so the information on the Internet about your company is crucial to your success. By integrating a plan for reputation management into your overall Inbound Marketing strategy, you are not only setting yourself up for success, but also gaining significant customer feedback.
Email marketing is an essential piece of your toolkit for your Inbound Marketing strategy. Email is one of the main forms of daily communication for people everywhere and can be used to reach your ideal customer at every stage of their buyer’s journey. The key to using email marketing successfully for your Inbound Marketing strategy is to know exactly what your ideal customer needs to hear and when they need to hear it.