The biggest reason that potential leads respond to Inbound Marketing strategies and tactics is it uses valuable and relevant content to draw them in instead of trying to push them in with sales tactics. To successfully use an Inbound Marketing strategy for your company, you must have this relevant and valuable content to gain new leads. So, how do you create this content? And what do you do with old content that may not be optimized for Inbound Marketing?
As your trade show approaches, you are probably ramping up your preparations. Orders should be placed for materials and show strategy and goals should be planned. However, just because your strategy has already been developed doesn’t mean your Inbound marketing efforts have to stop. You can continue to use inbound marketing tactics while taking care of your final preparations for the upcoming trade show.
When was the last time you made a purchasing decision without fully researching the product or service beforehand? The way people buy has changed due to the fact that information is so easily accessible on the Internet today. Because of this, the way you market to your customers has to change as well. Instead of marketing by chasing customers and hard selling, you must adapt.
Does your company participate in trade shows? If so, you’ve probably developed a system to book, exhibit, and market at these shows in hopes of gaining new leads. Trade shows can be expensive for companies and we often hear from clients that they wish they could do more with the leads especially considering how much each lead costs. The answer to this? Utilize inbound marketing strategies when preparing for your upcoming trade show!
For this article, I wanted to share with you my personal experience of preparing for and taking my black belt for Aikido. I took my test almost three years ago and now that I’ve had some time to reflect on the experience, I’ve realized that preparing for and going through my black belt test taught me three important life lessons that I can apply not only on the mat, but also to my personal and business life.
As we enter into the 4th quarter of 2017, I’m going to make a couple of predictions on web design trends for 2018. But if you are looking for an article on white space, typography, negative space, high quality photos, or cinemagraphs, this article is not for you.
After completing step three of the Inbound Marketing methodology and closing your lead as a customer, you may think you’re done. What else is there to do? You already have your customer. However, there is one final step in the Inbound Marketing methodology - you must now Delight your customers.
We’ve posted before about how SEO is moving away from a keyword-driven system to a content-driven system. This means that to continually rank high in searches, you must publish content that is relevant and valuable to the searchers. Because of this new system, SEO and Inbound Marketing strategies are very dependent on one another. You cannot be fully optimized for SEO without integrating some sort of Inbound Marketing and vice versa.
Now that you’ve completed the first two phases of the Inbound Marketing methodology, Attract and Convert, your potential customers have graduated from strangers to visitors to leads. The next step in your marketing strategy is where it get really good. You finally get to turn those leads into customers. This is what is known as the Close phase of the Inbound Marketing methodology.
So, you’ve learned how to attract your customers and turn strangers into visitors with your Inbound Marketing strategy. The next step you must take is to turn those visitors into leads. To do this, you must continue to provide these leads with pointed, relevant information that will lead them towards a conversion. This is known as the Convert phase of the Inbound Methodology.