Blogging is a great tool for businesses to use as a part of an overall Inbound Marketing strategy. Businesses who commit to a blog strategy find that articles can be used as a way to increase site traffic, generate more leads, or even for sales enablement. Use this guide as a benchmark to help with every step in your blogging process, from getting started, to writing your posts, to posting strategy and more.
In the past, manufacturing companies could have a simple website that was basically a digital business card—it simply listed who they were, what they did and their contact information. After all, their customers were Business-to-Business (B2B), so much of the marketing and sales process was conducted in person and through outbound sales.
One of the benefits of living in the Internet age is that you can find out almost any information with a quick Google search. Millennials can quickly find out anything they want to know about a company, its products, and its history in order to make a purchasing decision. However, with more information comes more responsibility; Millennials want to know about not only what you do and sell, but also how you do what you do and what causes you support with your profits.
Prospecting can be a daunting task. But, fortunately, there is a way to help your sales team to send out that all important first introduction email: Blogging.
If Millennials are your target marketing audience, you might be struggling to reach this group of people. Their consumer behavior is different from generations before them and typical forms of advertising have no effect on them.
So, how do you reach this generation if traditional forms of marketing won’t work? Don’t worry - if you’ve come across this blog while doing research on “how to market to Millennials”, you’re already on the right track to putting yourself into their mindset.
After taking a deeper look into the Internet behaviors of Millennials, we have learned how to engage with them on websites and social media. We’ve learned that ease of doing business, virtual accessibility, and transparent information are all important factors to include in a website that is marketing to Millennials. Now, let’s delve deeper into how to create advertising and marketing campaigns that will resonate with this generation.
As we mentioned before, millennials are all grown up! America’s newest largest generation has taken over the workplace and the consumer space as the new influencers and decision-makers. As such, it is important that marketers understand how to best market to this increasingly important generation. To begin, let’s investigate how to find and engage with the millennial generation.
We’ve all been there. Maybe you had a tough day and it’s 10 o’clock at night; maybe you ran out of creative juice for the day; maybe you’re new to marketing. In any case, at some point, we all turn to the web for inspiration.
Sitting down to write a blog can be tough sometimes. You’ve done your research on blogging strategies, you know how long it should take you to write your post, and you know the approximate length your post should be. Now, you have to deal with the hard part - how do you decide which topic to write about?
You can research all day long about the amount of time it should take to write a blog, how often you should be blogging, and the length your blog should be. But now it’s time to sit down and actually write your post. You’ve chosen your topic and you’re ready to put your information out there. But how do you know what elements to include in your blog to ensure it gets maximum exposure?