Email is a very important communication tool in today’s world. People get emails every day, both from personal contacts and from businesses. While using email campaigns is a good way to reach your contacts and leads, you also need to stand out from all the other messages people get on a daily basis. If you can’t find a way to stand out from the crowd, you will see no value from your email campaigns.
How many times have you clicked on a social media advertisement just to be taken to a link that doesn’t really give you what the ad promised? I can’t tell you how many times I’ve clicked on a sponsored post, only to find myself on a company’s home page instead of the page where I can purchase the pair of boots that caught my eye. Instead of searching for the product, I usually return back to my feed and continue scrolling. Meanwhile, the company may have receive some extra traffic, but they did not get any true value out of their advertisement because I didn’t make a purchase.
Want to hear something that may sound shocking coming from a company that has “web design” in its name? Traditional web design methods do not work anymore. The way people traditionally design websites is completely based on opinions and the truth is visitors don’t care what your opinion is. A new design method must be used to create sites based on how visitors will actually use the site.
One of the biggest mistakes we see from companies at trade shows is the lack of follow up with leads after the show. Creating marketing strategies and materials for a trade show can be time consuming and the cost of attending a trade show can be high for a business. Don’t waste these resources by neglecting the important leads you acquire at your trade show! While following up with leads can be daunting, we created a few email templates to help you get started following up with trade show leads.
Every year the Content Marketing Institute releases its annual benchmark report on the manufacturing industry. Here are five trends to play close attention to in 2018.
Have you ever had that moment where you put something in a “safe place” so you won’t lose it, but when you actually need the item, you can’t remember where that “safe place” is? This happens to me more often than I’d like to admit and if I had just created an organized system for my important items, I wouldn’t lose them in the first place. The same principle can apply to the files, documents, and photos stored in your CRM software. If you don’t have a system in place for organization, you will have a hard time finding these items when you really need them.
Creating a marketing plan for your business is not something that can be developed overnight. To truly have a successful marketing strategy, you must first know exactly who your company is and what you are trying to sell - be it a service, a product, or anything else. After you know who you are as a business, you can then begin to determine who will need your product, what you can offer that no one else can, and how you will share this news with your target audience.
As you may have heard, Facebook has made some changes to the way users will see posts on their timeline. These changes will put more emphasis on posts from friends and family and less emphasis on passive posts from brands and companies. There are a few factors that go into the reasoning behind these changes as well as how it will impact your social media marketing strategy.
As evidenced by the amount of people who use smartphones in the world today, it should be no surprise that it is important for any business to have a mobile-friendly website. However, a mobile-friendly experience shouldn’t stop at a website. All content, from emails to social media to landing pages and more, needs to be available to visitors in a mobile-friendly format to stay relevant.
After you’ve determined your overall inbound marketing strategy, you can begin to create individual marketing campaigns. These campaigns will be designed to guide your visitors to a certain end point, like a content offer, a newsletter sign up, or a consultation request. By following specific steps, these marketing campaigns will successfully guide your leads towards completing the desired marketing goal.