We’ve talked quite a bit about blogging and the benefits it provides your business. So, now that you’ve taken the time to create your blogging strategy and content calendar, you might be wondering “now what?” After you’ve published these blogs, how do you get them out into the world so you can start seeing all those new leads and website traffic roll in? The answer is promotion, promotion, promotion!
Blogging is a great tool for businesses to use as a part of an overall Inbound Marketing strategy. Businesses who commit to a blog strategy find that articles can be used as a way to increase site traffic, generate more leads, or even for sales enablement. Use this guide as a benchmark to help with every step in your blogging process, from getting started, to writing your posts, to posting strategy and more.
Prospecting can be a daunting task. But, fortunately, there is a way to help your sales team to send out that all important first introduction email: Blogging.
Sitting down to write a blog can be tough sometimes. You’ve done your research on blogging strategies, you know how long it should take you to write your post, and you know the approximate length your post should be. Now, you have to deal with the hard part - how do you decide which topic to write about?
You can research all day long about the amount of time it should take to write a blog, how often you should be blogging, and the length your blog should be. But now it’s time to sit down and actually write your post. You’ve chosen your topic and you’re ready to put your information out there. But how do you know what elements to include in your blog to ensure it gets maximum exposure?
So, now we know each blog post requires 3 to 4 hours to write and publish. The next question is how often should you be publishing blog posts? If the goal of blogging is to attract site traffic by providing content of value, how many blog per week or month does it take to accomplish that goal?
We can’t stress enough the importance of incorporating a blog into your inbound marketing strategy. Creating content that is relevant and of value to your website visitors is a key component in a successful inbound plan and blogging is a great way to achieve that goal. If you’ve done your research into starting a blog, you know how long your blog posts should be and what audiences you should be targeting in each post. Now, let’s take a look at the time commitment it takes to produce a profitable blogging strategy.
As inbound marketers, we know the importance of incorporating blogging into a content marketing strategy. Studies show that 53% of marketers say blog content creation is their top inbound marketing priority (HubSpot, 2017). You know the importance of blogging as well - you’ve done the research into starting a blog and now you’re ready to write your first post. The question is, how long should you make your blog posts?
I think it would be appropriate to explain why it took us a little while to start our own blog.
We’ve always known that blogging can be a valuable content marketing activity—provided the blog is an integrated piece of your overall marketing strategy. Having a blog all by itself without having the right foundation and supporting activities for your blog is simply a waste of valuable time.