Providing valuable content to your followers and customers is one of the main goals of any Inbound Marketing strategy. Everything from SEO rankings to customer research depends on the content your company puts out. With so many platforms to manage (social media, blogging, website, etc.), it can be hard to keep track of what needs to get published when. Implementing a content calendar can help solve this issue and keep your marketing strategy on track.
All businesses need to watch their expenses, but as a new business, it’s even more critical because every penny counts. I get it—you work out of the garage or your bedroom; your computer and monitor are from four years ago; you are juggling dozens of balls in the air. The thought of a painful email migration in three to five years is not on your top ten list of priorities.