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Why You Shouldn’t Use Your Personal or Corporate Email to Send Marketing Emails

Posted by Amy Silberman on Oct 15, 2018 4:36:34 PM

Marketing emails such as newsletters, coupon offers, product announcements, and more are a crucial part of any marketing strategy. These emails allow you to engage with your target audience, share educational and valuable information, and encourage your contacts to progress through their buyer’s journey. However, if you are using your personal corporate email to send these emails to your contacts instead of an email marketing software or program, you are not only wasting your time and resources, there could also be legal implications as well!

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What You Can Learn About Your Customers From Email Data

Posted by Amy Silberman on Mar 14, 2018 4:19:00 PM

How often do you send out an email to your contacts and never look at it again? Newsletters, marketing emails, product announcements - as long as your contacts are receiving the emails, they’re doing their job of communicating with your customers, right? Actually, emails are a great tool for not only communicating with your contacts, but also for learning and gathering data about them. Both marketing and sales emails can provide you with data that can help you better understand your audience, gain new leads, and close new customers.

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Three Ways to Create Valuable Email Campaigns

Posted by Amy Silberman on Feb 28, 2018 2:30:00 PM

Email is a very important communication tool in today’s world. People get emails every day, both from personal contacts and from businesses. While using email campaigns is a good way to reach your contacts and leads, you also need to stand out from all the other messages people get on a daily basis. If you can’t find a way to stand out from the crowd, you will see no value from your email campaigns.

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How to Develop an Email Marketing Strategy

Posted by Amy Silberman on Dec 5, 2017 11:04:38 PM

Email marketing is an essential piece of your toolkit for your Inbound Marketing strategy. Email is one of the main forms of daily communication for people everywhere and can be used to reach your ideal customer at every stage of their buyer’s journey. The key to using email marketing successfully for your Inbound Marketing strategy is to know exactly what your ideal customer needs to hear and when they need to hear it.

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How to Create Emails Your Customers Will Actually Read

Posted by Amy Silberman on Nov 22, 2017 4:00:25 PM

Email marketing often presents businesses with a frustrating situation. While emails are still the number one form of communication in the world, it is often difficult to get contacts to open and read marketing emails. The amount of marketing emails a typical person gets in a day desensitizes them to this type of message. However, this doesn’t mean you should stop emailing your contacts; you just need to get creative!

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How to Generate Leads from Email Marketing

Posted by Amy Silberman on Nov 10, 2017 2:42:11 PM

How do you stand out from the crowd with your email marketing? Although email is still the main form of communication on a day to day basis, it is also the most oversaturated. People are constantly getting messages from colleagues, friends, marketers, and more. So, how do you use this tool as a way to generate new leads, nurture those leads, and close them as customers?

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How to Get Higher Email Click Through Rates

Posted by Amy Silberman on Oct 4, 2017 8:21:00 AM

Email is still the number one way to communicate in the world. Whether it is personal or professional, most people would mark email communication as their preferred method of contact. However, this does your business no good if your customers and leads are not clicking on the information you send them in your emails. If you are going to utilize this form of communication, be sure you are actively working towards increasing your click through rate.

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Four Ways to Build and Keep Your Email Newsletter Subscribers

Posted by Amy Silberman on Sep 20, 2017 8:19:59 PM

Email newsletter lists can be a great marketing tool for companies to not only get new and exciting information out to their customers, but also build a list of people who are interested in receiving communication from that company. We’ve already discussed the importance of using lists in your email marketing and having a list of dedicated subscribers is a very important tool to grow and retain.

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Five Ways to Personalize Your Emails for Better Results

Posted by Amy Silberman on Sep 14, 2017 6:33:14 PM

Email is still the number one form of communication in today’s world. Because of this, it makes sense that businesses would try to utilize this method to reach out to customers and leads. If you want to stand out from the crowd with it comes to sending emails, you need to include personalization in your messages.

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Use Lists to Get a Better Response from Email Marketing

Posted by Amy Silberman on Sep 5, 2017 4:21:18 PM

Email marketing is great option to increase engagements, site traffic, and generate or nurture leads. Although it may be a little older, it is by no means outdated when it comes to reaching out to people on a personal level. You just need to ensure you are using the correct tactics to reach people in a busy area of communication.

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