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Why you should (almost) always log and track emails in Hubspot

Posted by David Lee on Dec 30, 2019 4:58:09 PM

Email tracking and logging is one of the most powerful yet underutilized features of Hubspot. Using Hubspot CRM, you can answer common questions, including:

  • Did your recipient open your email?
  • Did she click on any links?
  • Did he view any attachments?
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How to Use HubSpot Lists to Manage Your Contacts

Posted by Amy Silberman on Oct 2, 2019 8:30:00 AM

One of the more useful features HubSpot offers is the ability to sort your contacts by lists. While I’ve never met a list I didn’t like, HubSpot’s lists are especially helpful because they have the ability to auto-populate based on preset criteria you choose. Your criteria could include anything from specific contact properties saved in your HubSpot portal, to links clicked in a marketing email, to the last time they’ve been contacted and more. The ability to control, filter, and manage your contacts are endless thanks to the lists feature - read on to learn how it can help you!

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How to Make Sure Your HubSpot Contact Data Stays Up to Date

Posted by Amy Silberman on May 2, 2019 3:11:30 PM

As you continue to use your HubSpot portal, you will probably notice that you enter more and more data about each one of your contacts. While this data is helpful and informative, it is useless if it is not clean and up to date. Since most of your HubSpot campaigns, emails, lists, and more will be based on your contact’s data, it is important that you take the necessary steps to ensure its integrity before it gets too messy.

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How to Maximize the Benefits of HubSpot

Posted by Amy Silberman on Nov 29, 2018 3:11:18 PM

HubSpot is a useful tool for any company. Whether you use HubSpot as a CRM tool, for marketing, as a device to help your sales team, or all of the above, you can be sure that HubSpot will help make your job easier so you can work smarter, not harder. However, like any good tool, HubSpot is only as good as its user. To help you get the most out of your HubSpot portal, we created this guide to help you set up, organize, and maximize the results you see from your portal.

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How to Organize Your HubSpot Contact Records

Posted by Amy Silberman on Sep 27, 2018 1:51:00 PM

As you upload your contacts into HubSpot, you might be overwhelmed at the amount of information you are required to enter for each contact. While HubSpot provides an endless amount of options for you while you are entering new contacts, there are some fields that will be more necessary to your job than others. The best way to stay on top of your contacts is to determine which fields are essential to include on your actual contact record.

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Why You Should Always Track Your HubSpot Workflows

Posted by Amy Silberman on Aug 17, 2018 6:44:52 PM

Workflows in HubSpot are an extremely beneficial tool for businesses of all industries. Each workflow allows you to automate certain processes and actions based on entry criteria that is predetermined by you. However, with any kind of automated processes, there is always a risk that you make a mistake or send the wrong email to the wrong person. Creating a process to track your HubSpot workflows can help to make sure you are on top of each step of every process you set up.

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How HubSpot Helps Track a Contact Through Your Entire Sales Process

Posted by Amy Silberman on Jul 2, 2018 9:30:00 AM

As your lead progresses through your sales process, there are defining actions they take. This could be an initial phone call, a form submission, an application submission, or a signed contract. Each action signifies where they are in your company’s deal stages. The best way to ensure your leads make it through your entire deal process is to be aware of where they are throughout the whole journey. This will allow you to send the correct information and communicate appropriately to encourage them to close as a customer. So, what’s the best way to track this? HubSpot!

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How to Use Lead Statuses to Manage Your HubSpot Contact List

Posted by Amy Silberman on May 25, 2018 2:30:00 PM

Are you aware of where every one of your contacts is in their buyer’s journey through your sales and marketing process? Gathering this information and tracking where your contacts are in their journey is an important piece of data to have. This data allows you to send the correct information to leads, segment your contacts into smaller lists, and create more meaningful interactions with your contacts. The best way we’ve found to keep track of where our contacts are in their journey is by using HubSpot lead statuses.

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Five HubSpot Sales Email Templates Every Business Should Have

Posted by Amy Silberman on May 17, 2018 1:00:00 PM

Are you working hard on your proactive sales prospecting, but struggling to come up with the correct messages to include in your emails? Are you finding it difficult to know the best times in the sales process to send out your sales emails? Are you tired of copy and pasting the same emails over and over again to send out to your new leads? Don’t worry, we have a solution to your problem - HubSpot sales email templates!

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How to Create a Content Calendar for Your Team Using HubSpot

Posted by Amy Silberman on May 10, 2018 5:00:00 PM

Content calendars are an important tool for any business to keep their content on track, on time, and on message. No matter your industry, you should be producing some kind of content - be it a blog, a newsletter, emails, or something else. Using a content calendar to keep your whole team’s content plan in one place helps to keep everyone accountable and up to date. While there are many options for content calendars, we prefer using the Calendar tool in HubSpot to keep all our content within one portal.

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