This year’s manufacturing report from the Content Marketing Institute (CMI) shows that there are some great opportunities for marketers to gain an edge over the competition and grab their audience’s attention. Here are six key findings from their annual report.
When designing your manufacturing website, selecting an e-commerce platform can save you a significant amount of time and money. Here are five reasons why we recommend that our manufacturing clients adopt e-commerce platforms for their websites.
When it comes to manufacturing companies, creating blog articles and marketing content can be tricky because you have two very different customers: the end consumers who actually use your product and your wholesale/distribution clients. Here are our recommendations on how manufacturing companies should approach their inbound marketing strategies.
Every year the Content Marketing Institute releases its annual benchmark report on the manufacturing industry. Here are five trends to play close attention to in 2018.
In the past, manufacturing companies could have a simple website that was basically a digital business card—it simply listed who they were, what they did and their contact information. After all, their customers were Business-to-Business (B2B), so much of the marketing and sales process was conducted in person and through outbound sales.