Social media advertising can often leave you feeling like your business is caught in a never ending cycle. You know that implementing paid social campaigns will help your posts reach a larger audience. However, it’s difficult to create strong target audiences for ads if you don’t have a certain amount of followers to begin with. Our solution to that problem? Facebook contests and free chocolate brownies!
As inbound marketers, we know the importance of incorporating blogging into a content marketing strategy. Studies show that 53% of marketers say blog content creation is their top inbound marketing priority (HubSpot, 2017). You know the importance of blogging as well - you’ve done the research into starting a blog and now you’re ready to write your first post. The question is, how long should you make your blog posts?
So, you took our advice and made Facebook your first social media platform. You’ve been posting regularly and slowly building an audience on the platform, but you’re still not seeing the level of reach and engagements you were hoping to gain from the site. You’re feeling frustrated and wondering if your efforts to market on the platform are even worth it. Don’t be discouraged - they are! You just need to put a little money behind it.
Of course you do! And so does all of your competition.
But, let's take a look at what it actually means to be on the first page of Google and see what happens when you perform a search on Google.
There is a reason why we choose to focus all of our attention on Google: You’ve got to go where the eyes are. According to StatCounter, Google controls 87% of the search volume query in the United States. Check out this visual and you will see why it makes sense to focus on Google Adwords when running your Pay Per Click campaign.
One Problem, One Solution, One Option
If your website is designed correctly, it will answer the five fundamental questions that it must answer. So, by design, your website must appeal to a wide audience and must contain information about you, your company and your offerings. In other words, it’s full of options and distractions.
It’s a new year and one thing is very clear: Facebook should be your first social media platform.
For most small- to mid-sized businesses, it is almost impossible to have an effective organic SEO campaign because you are competing against some very large corporations who have the deep pockets or the web presence to keep themselves above small companies.
In many cases, Yelp, Wikipedia or some other big company is going to dominate the natural SEO results on the first page.
But there is still a way for local companies to rank ABOVE the natural organic results: Local SEO.