Whether you should outsource your marketing is one of those questions that just about every company eventually has to ask, especially when senior management sets sales and growth targets. Although there is no trusty magic 8-ball to find a quick answer, there is a framework to guide and simplify the outsourcing decision-making process.
Companies who believe that they have a special feature or technique that makes them unique or provides a competitive advantage should consider how the internet has changed everything. Knowledge is not the secret sauce. Thought Leadership is.
The marketing game has changed over the past few years. Marketers have switched to content based marketing or inbound marketing instead of selling to leads and potential customers. The new goal is to focus on providing people with valuable and educational information to establish your company as a knowledgeable expert in your industry. However, simply writing content is not enough. You need a strategy of who you are targeting and why. The answer to this? A Buyer Persona.
As part of your annual budgeting, planning and forecasting process, one of the key items that you should be reviewing is your marketing budget. This article will help you understand whether you are overspending or underspending on marketing compared to your peers and competitors.
Providing valuable content to your followers and customers is one of the main goals of any Inbound Marketing strategy. Everything from SEO rankings to customer research depends on the content your company puts out. With so many platforms to manage (social media, blogging, website, etc.), it can be hard to keep track of what needs to get published when. Implementing a content calendar can help solve this issue and keep your marketing strategy on track.