We’ve touched on a few things to be aware of when marketing to Millennials. However, it is just as important to pay attention to what happens during and after the sales process as how you market before the sale. Client experience is an essential factor to consider when targeting Millennials, as their experience determines not only if they work with you again, but also what they say about you to other Millennials.
One of the benefits of living in the Internet age is that you can find out almost any information with a quick Google search. Millennials can quickly find out anything they want to know about a company, its products, and its history in order to make a purchasing decision. However, with more information comes more responsibility; Millennials want to know about not only what you do and sell, but also how you do what you do and what causes you support with your profits.
If Millennials are your target marketing audience, you might be struggling to reach this group of people. Their consumer behavior is different from generations before them and typical forms of advertising have no effect on them.
So, how do you reach this generation if traditional forms of marketing won’t work? Don’t worry - if you’ve come across this blog while doing research on “how to market to Millennials”, you’re already on the right track to putting yourself into their mindset.
After taking a deeper look into the Internet behaviors of Millennials, we have learned how to engage with them on websites and social media. We’ve learned that ease of doing business, virtual accessibility, and transparent information are all important factors to include in a website that is marketing to Millennials. Now, let’s delve deeper into how to create advertising and marketing campaigns that will resonate with this generation.
As we mentioned before, millennials are all grown up! America’s newest largest generation has taken over the workplace and the consumer space as the new influencers and decision-makers. As such, it is important that marketers understand how to best market to this increasingly important generation. To begin, let’s investigate how to find and engage with the millennial generation.