There is a reason why we choose to focus all of our attention on Google: You’ve got to go where the eyes are. According to StatCounter, Google controls 87% of the search volume query in the United States. Check out this visual and you will see why it makes sense to focus on Google Adwords when running your Pay Per Click campaign.
One Problem, One Solution, One Option
If your website is designed correctly, it will answer the five fundamental questions that it must answer. So, by design, your website must appeal to a wide audience and must contain information about you, your company and your offerings. In other words, it’s full of options and distractions.