As we approach the end of 2017, one trend is perfectly clear: Search Engine Optimization (SEO), has fundamentally changed. Many of the techniques that worked in the past are no longer effective. Here is how your SEO strategy needs to adapt.
Website ranking is an important point of consideration when it comes to your web design and marketing strategy. How your website ranks determines your visibility and where your site shows up on search engines. We’ve touched on what it takes to be on the first page of google but what are the factors that actually determine your website ranking?
Of course you do! And so does all of your competition.
But, let's take a look at what it actually means to be on the first page of Google and see what happens when you perform a search on Google.
For most small- to mid-sized businesses, it is almost impossible to have an effective organic SEO campaign because you are competing against some very large corporations who have the deep pockets or the web presence to keep themselves above small companies.
In many cases, Yelp, Wikipedia or some other big company is going to dominate the natural SEO results on the first page.
But there is still a way for local companies to rank ABOVE the natural organic results: Local SEO.