In today’s SEO world, what matters more - the topic of your content or the keywords in your content? If you had asked us that a few years ago, we would have said the keywords mattered more. However, as SEO evolves and grows, you will be ranked higher for the topics you focus on instead of the number of keywords you include. How is this done? Through topic clusters.
When it comes to your content, is it better to have more content or fewer pieces of higher quality? There are many studies and blog articles, including some of our own, that show that content plays a large role in increasing your site’s SEO ranking. Search engines are looking for sites with large amounts of content that answers questions asked by searchers. However, they also are looking for content that is highly relevant to the search. So, the question remains - which is more important, quantity or quality?
Links to and from pages on your website are a key ingredient for your SEO ranking. These links are essentially a vote of confidence from other pages, be it a different website or your own website, that the content on this page is important. Although external link building strategies to gain links from outside websites take time and work, you can easily create and execute a strategy for internal link building within your own website.
As we’ve discussed in past blogs, the way search engines rank websites is moving away from a strictly keyword based ranking to more of a content based ranking. To give your site the best chance at seeing a higher ranking, you must think about the organization and categorization of your content. One of the best ways to receive a better site ranking is to organize your content in topic clusters and pillar pages.
We’ve posted before about how SEO is moving away from a keyword-driven system to a content-driven system. This means that to continually rank high in searches, you must publish content that is relevant and valuable to the searchers. Because of this new system, SEO and Inbound Marketing strategies are very dependent on one another. You cannot be fully optimized for SEO without integrating some sort of Inbound Marketing and vice versa.
In the new age of SEO, content matters above all. While the focus for SEO and website ranking used to be how many times you could mention your keywords, it is now about how your valuable your content appears to search engines. One of the best ways to increase your website ranking is through your blog posts and other content. These offerings are a great way to provide valuable information to your customers and because of this, also a great way to increase your website ranking through SEO optimization.
As we approach the end of 2017, one trend is perfectly clear: Search Engine Optimization (SEO), has fundamentally changed. Many of the techniques that worked in the past are no longer effective. Here is how your SEO strategy needs to adapt.
Website ranking is an important point of consideration when it comes to your web design and marketing strategy. How your website ranks determines your visibility and where your site shows up on search engines. We’ve touched on what it takes to be on the first page of google but what are the factors that actually determine your website ranking?
So, you want to be on the first page of Google? Of course you do! And so does all of your competition.
But, let's take a look at what it actually means to be on the first page of Google and see what happens when you perform a search on Google.
For most small- to mid-sized businesses, it is almost impossible to have an effective organic SEO campaign because you are competing against some very large corporations who have the deep pockets or the web presence to keep themselves above small companies.
In many cases, Yelp, Wikipedia or some other big company is going to dominate the natural SEO results on the first page.
But there is still a way for local companies to rank ABOVE the natural organic results: Local SEO.