How many times have you clicked on a social media advertisement just to be taken to a link that doesn’t really give you what the ad promised? I can’t tell you how many times I’ve clicked on a sponsored post, only to find myself on a company’s home page instead of the page where I can purchase the pair of boots that caught my eye. Instead of searching for the product, I usually return back to my feed and continue scrolling. Meanwhile, the company may have received some extra traffic, but they did not get any true value out of their advertisement because I didn’t make a purchase.
As you may have heard, Facebook has made some changes to the way users will see posts on their timeline. These changes will put more emphasis on posts from friends and family and less emphasis on passive posts from brands and companies. There are a few factors that go into the reasoning behind these changes as well as how it will impact your social media marketing strategy.
Social media is an important asset to your company’s overall Inbound Marketing strategy. Businesses who commit to using social media as a marketing tool find that posting valuable content is helpful in almost every stage of your ideal customer’s buyer’s journey and can help you generate new leads, convert and close customers, and delight your customers once they have completed their purchase. So, how do you start using social media as a part of your company’s marketing strategy?
The amount of social media networks out there today can seem overwhelming at times. It is extremely beneficial for businesses to be active and present on multiple forms of social media. However, it takes a significant time investment to keep up with every social network out there. So, how do you know which networks are worth your time and which ones will not provide you with as many benefits?
Social media metrics and results can often be difficult to measure. While impressions and reach are great, those don’t always tell you what you really want to know - how is this tool contributing to gaining new leads and sales? What metrics should you be measuring to determine the actual returns from your social media efforts?
By now, you’ve probably recognized that social media is not something that is going away anytime soon. New social networks are constantly becoming popular and customers expect every business to have some sort of presence on social platforms. You know you need to be present and active on these channels, but you’re wondering what type of content will attract the attention of customers or leads and allow you to see a return on your time?
You can ask any marketer if your business should be present on social media and their answer will be a resounding YES! So you took their advice - you made a business account on every social media platform out there and you made a few posts. Now what? Why should you keep up with your business social media other than to say that you have one?
Social media advertising can often leave you feeling like your business is caught in a never ending cycle. You know that implementing paid social campaigns will help your posts reach a larger audience. However, it’s difficult to create strong target audiences for ads if you don’t have a certain amount of followers to begin with. Our solution to that problem? Facebook contests and free chocolate brownies!
So, you took our advice and made Facebook your first social media platform. You’ve been posting regularly and slowly building an audience on the platform, but you’re still not seeing the level of reach and engagements you were hoping to gain from the site. You’re feeling frustrated and wondering if your efforts to market on the platform are even worth it. Don’t be discouraged - they are! You just need to put a little money behind it.
It’s a new year and one thing is very clear: Facebook should be your first social media platform.