<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=974858602635724&amp;ev=PageView&amp;noscript=1">

How to Use Social Media in Your Inbound Marketing Strategy

Posted by Amy Silberman on Nov 21, 2017 8:51:00 AM

Social media is an important asset to your company’s overall Inbound Marketing strategy. Businesses who commit to using social media as a marketing tool find that posting valuable content is helpful in almost every stage of your ideal customer’s buyer’s journey and can help you generate new leads, convert and close customers, and delight your customers once they have completed their purchase. So, how do you start using social media as a part of your company’s marketing strategy?

Read More

What’s the Best Social Media Network for My Business?

Posted by Amy Silberman on Nov 16, 2017 1:41:00 PM

The amount of social media networks out there today can seem overwhelming at times. It is extremely beneficial for businesses to be active and present on multiple forms of social media. However, it takes a significant time investment to keep up with every social network out there. So, how do you know which networks are worth your time and which ones will not provide you with as many benefits?

Read More

How to Measure Results from Social Media Marketing

Posted by Amy Silberman on Oct 5, 2017 3:28:34 PM

Social media metrics and results can often be difficult to measure. While impressions and reach are great, those don’t always tell you what you really want to know - how is this tool contributing to gaining new leads and sales? What metrics should you be measuring to determine the actual returns from your social media efforts?

Read More

What Should My Business Be Posting on Social Media?

Posted by Amy Silberman on Sep 26, 2017 8:13:06 PM

By now, you’ve probably recognized that social media is not something that is going away anytime soon. New social networks are constantly becoming popular and customers expect every business to have some sort of presence on social platforms. You know you need to be present and active on these channels, but you’re wondering what type of content will attract the attention of customers or leads and allow you to see a return on your time?

Read More

Seven Reasons Why Every Business Needs to Be Active on Social Media

Posted by Amy Silberman on Sep 12, 2017 5:35:04 PM

You can ask any marketer if your business should be present on social media and their answer will be a resounding YES! So you took their advice - you made a business account on every social media platform out there and you made a few posts. Now what? Why should you keep up with your business social media other than to say that you have one?

Read More

How to Run a Successful Facebook Fan Acquisition Campaign for (Almost) Free

Posted by Amy Silberman on Jul 12, 2017 3:48:49 PM

Social media advertising can often leave you feeling like your business is caught in a never ending cycle. You know that implementing paid social campaigns will help your posts reach a larger audience. However, it’s difficult to create strong target audiences for ads if you don’t have a certain amount of followers to begin with. Our solution to that problem? Facebook contests and free chocolate brownies!

Read More

Why Paid Social Media Pays Off

Posted by Amy Silberman on Jun 28, 2017 10:50:47 AM

So, you took our advice and made Facebook your first social media platform. You’ve been posting regularly and slowly building an audience on the platform, but you’re still not seeing the level of reach and engagements you were hoping to gain from the site. You’re feeling frustrated and wondering if your efforts to market on the platform are even worth it. Don’t be discouraged - they are! You just need to put a little money behind it.

Read More

Facebook Should Be Your First Social Media Platform. Here is Why.

Posted by David Lee on Jan 2, 2017 12:00:00 PM

It’s a new year and one thing is very clear: Facebook should be your first social media platform.

Read More