You can ask any marketer if your business should be present on social media and their answer will be a resounding YES! So you took their advice - you made a business account on every social media platform out there and you made a few posts. Now what? Why should you keep up with your business social media other than to say that you have one?
Social media advertising can often leave you feeling like your business is caught in a never ending cycle. You know that implementing paid social campaigns will help your posts reach a larger audience. However, it’s difficult to create strong target audiences for ads if you don’t have a certain amount of followers to begin with. Our solution to that problem? Facebook contests and free chocolate brownies!
So, you took our advice and made Facebook your first social media platform. You’ve been posting regularly and slowly building an audience on the platform, but you’re still not seeing the level of reach and engagements you were hoping to gain from the site. You’re feeling frustrated and wondering if your efforts to market on the platform are even worth it. Don’t be discouraged - they are! You just need to put a little money behind it.
It’s a new year and one thing is very clear: Facebook should be your first social media platform.