Website ranking is an important point of consideration when it comes to your web design and marketing strategy. How your website ranks determines your visibility and where your site shows up on search engines. We’ve touched on what it takes to be on the first page of google but what are the factors that actually determine your website ranking?
Most mid-sized companies recognize that their website is one of their most important digital assets. It is a reflection of their commitment to quality, the value they place on communicating their unique selling proposition and how important it is to them to connect with their prospects and customers online.
If you are looking for a website for around $5,000, chances are you are either:
- A new business looking for your first website
- A small business with less than $200,000 in annual revenue looking for a website redesign
We’ve gone through our share of successful (and even a few not-so-successful) website design projects with clients across several industries. In the process, we learned the following valuable lessons that we wanted to share with you so you can avoid these top five mistakes in your next web design project.
Good website design goes beyond having personalized pictures, a solid User Experience and good storytelling. The result of an ideal website experience is that the visitor walks away with a positive feeling about you and your company because you answered the unasked questions.
A lot of our clients come to us with home pages that are crammed with tons of information. Their home pages have everything that every prospect would ever need to read so they can understand what the company does.
That is not the best way to design a home page.
Let’s face it… sometimes it makes sense to use stock photos because custom photography requires time and money. We think stock photos can be used on blog posts or social media posts, provided you choose wisely.
So, if you do decide to use stock photos, do your brand a favor and don’t look like everyone else by avoiding these overused stock photos in your marketing.
I think it would be appropriate to explain why it took us a little while to start our own blog.
We’ve always known that blogging can be a valuable content marketing activity—provided the blog is an integrated piece of your overall marketing strategy. Having a blog all by itself without having the right foundation and supporting activities for your blog is simply a waste of valuable time.