As we enter into the 4th quarter of 2017, I’m going to make a couple of predictions on web design trends for 2018. But if you are looking for an article on white space, typography, negative space, high quality photos, or cinemagraphs, this article is not for you.
As most experienced project managers know, there are three constraints to manage: Cost, Scope and Time.
Cost is sometimes difficult to estimate correctly because when it comes to web design projects, there are other factors that impact cost beyond these traditional constraints. You also need to consider the following:
Most mid-sized companies recognize that their website is one of their most important digital assets. It is a reflection of their commitment to quality, the value they place on communicating their unique selling proposition and how important it is to them to connect with their prospects and customers online.
If you are looking for a website for around $5,000, chances are you are either:
- A new business looking for your first website
- A small business with less than $200,000 in annual revenue looking for a website redesign
We’ve gone through our share of successful (and even a few not-so-successful) website design projects with clients across several industries. In the process, we learned the following valuable lessons that we wanted to share with you so you can avoid these top five mistakes in your next web design project.
Good website design goes beyond having personalized pictures, a solid User Experience and good storytelling. The result of an ideal website experience is that the visitor walks away with a positive feeling about you and your company because you answered the unasked questions.
A lot of our clients come to us with home pages that are crammed with tons of information. Their home pages have everything that every prospect would ever need to read so they can understand what the company does.
That is not the best way to design a home page.
Let’s face it… sometimes it makes sense to use stock photos because custom photography requires time and money. We think stock photos can be used on blog posts or social media posts, provided you choose wisely.
So, if you do decide to use stock photos, do your brand a favor and don’t look like everyone else by avoiding these overused stock photos in your marketing.