A lot of our clients come to us with home pages that are crammed with tons of information. Their home pages have everything that every prospect would ever need to read so they can understand what the company does.
However, having every piece of information about your company in one spot can lead to a visitor being overwhelmed and ultimately turning away from your website altogether. That is not the best way to design a home page. Instead, try keeping your home page simple to drive visitor interest and traffic.