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Why Your Call to Action Matters

Posted by Amy Silberman on Jan 14, 2020 12:08:11 PM

A call to action is one of the most important parts of any piece of content you produce. Your call to action, if done right, will guide your visitors to take a desired action instead of just paging away or closing your site, which could potentially cause you to lose a new lead or frustrate an existing customer. Each call to action on your site should be well-placed, well-thought out, and well-executed to produce the desired results. Read on to learn how to create a meaningful and successful call to action!

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Manufacturing Web Design Trends for 2020

Posted by David Lee on Jan 8, 2020 9:55:07 AM

When it comes to manufacturing in 2020, pulling out the standard playbook on web design will no longer work. Learn about the top web design trends to consider when redesigning your manufacturing website.

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Why you should (almost) always log and track emails in Hubspot

Posted by David Lee on Dec 30, 2019 4:58:09 PM

Email tracking and logging is one of the most powerful yet underutilized features of Hubspot. Using Hubspot CRM, you can answer common questions, including:

  • Did your recipient open your email?
  • Did she click on any links?
  • Did he view any attachments?
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How we help our clients

Posted by David Lee on Dec 7, 2019 2:27:34 PM

Bringing in new leads in today’s digital economy is more than just having a pretty website, posting on social media or knocking on doors. It involves working together with your entire organization.

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How to Use HubSpot Lists to Manage Your Contacts

Posted by Amy Silberman on Oct 2, 2019 8:30:00 AM

One of the more useful features HubSpot offers is the ability to sort your contacts by lists. While I’ve never met a list I didn’t like, HubSpot’s lists are especially helpful because they have the ability to auto-populate based on preset criteria you choose. Your criteria could include anything from specific contact properties saved in your HubSpot portal, to links clicked in a marketing email, to the last time they’ve been contacted and more. The ability to control, filter, and manage your contacts are endless thanks to the lists feature - read on to learn how it can help you!

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How to tell if your SEO strategy is working: 3-year case study

Posted by David Lee on May 9, 2019 4:12:27 PM

You want to drive qualified traffic to your website. I know I do.

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How to Make Sure Your HubSpot Contact Data Stays Up to Date

Posted by Amy Silberman on May 2, 2019 3:11:30 PM

As you continue to use your HubSpot portal, you will probably notice that you enter more and more data about each one of your contacts. While this data is helpful and informative, it is useless if it is not clean and up to date. Since most of your HubSpot campaigns, emails, lists, and more will be based on your contact’s data, it is important that you take the necessary steps to ensure its integrity before it gets too messy.

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Content Marketing Strategy Checklist

Posted by Amy Silberman on Jan 31, 2019 11:02:24 AM

Content marketing is a tool that is beneficial for businesses of all industries. When combined with an inbound marketing strategy, content marketing will allow you to create, produce, and distribute content with the goal of attracting new visitors and converting them to new customers. However, to do this, you must first know what content marketing is, why it’s important, and how to successfully execute it for your own company.

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The New Sales Funnel: How B2B buyers make purchasing decisions

Posted by David Lee on Jan 21, 2019 7:58:17 PM

 

Attention Sales: Today’s B2B buyers spend about 60% of their time identifying their problem, exploring solutions and creating a short list of vendors without even talking with your direct sale rep. In this article, we explain what this means for your sales and marketing organization.

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Hubspot vs Wordpress:  How to decide by answering just one question.

Posted by David Lee on Jan 10, 2019 8:13:40 PM

Full disclosure: we are a Hubspot partner. But don’t let that stop you from reading why we firmly believe that Hubspot CMS is the right decision…if, and only if, you can answer yes to this one question.

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