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How to Use HubSpot Lists to Manage Your Contacts

Posted by Amy Silberman on Oct 2, 2019 8:30:00 AM

One of the more useful features HubSpot offers is the ability to sort your contacts by lists. While I’ve never met a list I didn’t like, HubSpot’s lists are especially helpful because they have the ability to auto-populate based on preset criteria you choose. Your criteria could include anything from specific contact properties saved in your HubSpot portal, to links clicked in a marketing email, to the last time they’ve been contacted and more. The ability to control, filter, and manage your contacts are endless thanks to the lists feature - read on to learn how it can help you!

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How to tell if your SEO strategy is working: 3-year case study

Posted by David Lee on May 9, 2019 4:12:27 PM

You want to drive qualified traffic to your website. I know I do.

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How to Make Sure Your HubSpot Contact Data Stays Up to Date

Posted by Amy Silberman on May 2, 2019 3:11:30 PM

As you continue to use your HubSpot portal, you will probably notice that you enter more and more data about each one of your contacts. While this data is helpful and informative, it is useless if it is not clean and up to date. Since most of your HubSpot campaigns, emails, lists, and more will be based on your contact’s data, it is important that you take the necessary steps to ensure its integrity before it gets too messy.

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Content Marketing Strategy Checklist

Posted by Amy Silberman on Jan 31, 2019 11:02:24 AM

Content marketing is a tool that is beneficial for businesses of all industries. When combined with an inbound marketing strategy, content marketing will allow you to create, produce, and distribute content with the goal of attracting new visitors and converting them to new customers. However, to do this, you must first know what content marketing is, why it’s important, and how to successfully execute it for your own company.

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The New Sales Funnel: How B2B buyers make purchasing decisions

Posted by David Lee on Jan 21, 2019 7:58:17 PM

 

Attention Sales: Today’s B2B buyers spend about 60% of their time identifying their problem, exploring solutions and creating a short list of vendors without even talking with your direct sale rep. In this article, we explain what this means for your sales and marketing organization.

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Hubspot vs Wordpress:  How to decide by answering just one question.

Posted by David Lee on Jan 10, 2019 8:13:40 PM

Full disclosure: we are a Hubspot partner. But don’t let that stop you from reading why we firmly believe that Hubspot CMS is the right decision…if, and only if, you can answer yes to this one question.

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Gartner Report 2019: CMOs are spending more on technology and less on people.

Posted by David Lee on Dec 24, 2018 9:48:11 PM

Every year, Gartner releases their CMO Spend Survey. Here is our take on the top four trends that CMOs of mid-sized companies should think about.

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Manufacturing Content Marketing Benchmarks - 2019

Posted by David Lee on Dec 4, 2018 8:53:47 PM

This year’s manufacturing report from the Content Marketing Institute (CMI) shows that there are some great opportunities for marketers to gain an edge over the competition and grab their audience’s attention. Here are six key findings from their annual report.

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How to Maximize the Benefits of HubSpot

Posted by Amy Silberman on Nov 29, 2018 3:11:18 PM

HubSpot is a useful tool for any company. Whether you use HubSpot as a CRM tool, for marketing, as a device to help your sales team, or all of the above, you can be sure that HubSpot will help make your job easier so you can work smarter, not harder. However, like any good tool, HubSpot is only as good as its user. To help you get the most out of your HubSpot portal, we created this guide to help you set up, organize, and maximize the results you see from your portal.

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Why You Shouldn’t Use Your Personal or Corporate Email to Send Marketing Emails

Posted by Amy Silberman on Oct 15, 2018 4:36:34 PM

Marketing emails such as newsletters, coupon offers, product announcements, and more are a crucial part of any marketing strategy. These emails allow you to engage with your target audience, share educational and valuable information, and encourage your contacts to progress through their buyer’s journey. However, if you are using your personal corporate email to send these emails to your contacts instead of an email marketing software or program, you are not only wasting your time and resources, there could also be legal implications as well!

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