Your website is one of the most important pieces of your business. It is the center of all your marketing activities and often is the first thing your leads visit when they want to learn more about your business. A successful and high converting website is not something that happens overnight. A well thought out web design plan must be developed based on your company’s goals, unique selling proposition, and ideal customers.
Links to and from pages on your website are a key ingredient for your SEO ranking. These links are essentially a vote of confidence from other pages, be it a different website or your own website, that the content on this page is important. Although external link building strategies to gain links from outside websites take time and work, you can easily create and execute a strategy for internal link building within your own website.
Trade shows are a great opportunity for businesses to gain new leads, promote new products, or increase their visibility and reputation in their industry. However, trade shows can also be costly and sometimes do not provide a significant return on the investment put into them. The best way to ensure you are getting the most out of a trade show is by taking the time to create an inbound marketing strategy and show goals.
Managing your online reputation is an important tool to have for any business. More and more people perform extensive research before making any kind of purchase in today’s world, so the information on the Internet about your company is crucial to your success. By integrating a plan for reputation management into your overall Inbound Marketing strategy, you are not only setting yourself up for success, but also gaining significant customer feedback.
Email marketing is an essential piece of your toolkit for your Inbound Marketing strategy. Email is one of the main forms of daily communication for people everywhere and can be used to reach your ideal customer at every stage of their buyer’s journey. The key to using email marketing successfully for your Inbound Marketing strategy is to know exactly what your ideal customer needs to hear and when they need to hear it.
Preparing for a trade show is a time consuming process. To truly reap results from your trade show marketing, you must begin your preparations at least one year in advance. There are many tools you can use while planning your inbound marketing strategy for the trade show. However, one of the most important tools you can incorporate is a landing page that is specific to your trade show.
We’ve talked in the past about using content as an essential part of an Inbound Marketing strategy. Well-developed content is how you guide leads through every stage of their buyer’s journey as well as develop a higher SEO ranking. However, all content will not work and should not for every single one of these objectives. Each piece of content must be developed to reach a specific goal.
Email marketing often presents businesses with a frustrating situation. While emails are still the number one form of communication in the world, it is often difficult to get contacts to open and read marketing emails. The amount of marketing emails a typical person gets in a day desensitizes them to this type of message. However, this doesn’t mean you should stop emailing your contacts; you just need to get creative!
Social media is an important asset to your company’s overall Inbound Marketing strategy. Businesses who commit to using social media as a marketing tool find that posting valuable content is helpful in almost every stage of your ideal customer’s buyer’s journey and can help you generate new leads, convert and close customers, and delight your customers once they have completed their purchase. So, how do you start using social media as a part of your company’s marketing strategy?
Social media is a valuable tool for any business. It is a great way to reach new and current customers, you can use it to distribute content, and it can even serve as part of your customer service and experience strategy. If you participate in trade shows, you should be utilizing this tool to assist with your comprehensive inbound marketing strategy before, during, and after your show.