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David Lee

As the founder of i5 Web Design, my goal is to take the best practices and lessons I learned from working with Fortune 500 companies and bring them to the mid-size market and help our clients grow their business.

Recent Posts

The New Sales Funnel: How B2B buyers make purchasing decisions

Posted by David Lee on Jan 21, 2019 7:58:17 PM

 

Attention Sales: Today’s B2B buyers spend about 60% of their time identifying their problem, exploring solutions and creating a short list of vendors without even talking with your direct sale rep. In this article, we explain what this means for your sales and marketing organization.

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Hubspot vs Wordpress:  How to decide by answering just one question.

Posted by David Lee on Jan 10, 2019 8:13:40 PM

Full disclosure: we are a Hubspot partner. But don’t let that stop you from reading why we firmly believe that Hubspot CMS is the right decision…if, and only if, you can answer yes to this one question.

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Gartner Report 2019: CMOs are spending more on technology and less on people.

Posted by David Lee on Dec 24, 2018 9:48:11 PM

Every year, Gartner releases their CMO Spend Survey. Here is our take on the top four trends that CMOs of mid-sized companies should think about.

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Manufacturing Content Marketing Benchmarks - 2019

Posted by David Lee on Dec 4, 2018 8:53:47 PM

This year’s manufacturing report from the Content Marketing Institute (CMI) shows that there are some great opportunities for marketers to gain an edge over the competition and grab their audience’s attention. Here are six key findings from their annual report.

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Why Retainers Work Better for Us and our Clients

Posted by David Lee on Jun 27, 2018 11:49:10 PM

One of the fundamental changes we made to our business model in 2018 was a shift from one-off projects to retainer-based engagements. While it definitely helps us by smoothing out our cash flow and making sure that we have a stable company, our clients have found that having a long-term relationship also helps them.

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5 Reasons to use E-commerce for your Manufacturing Website

Posted by David Lee on Jun 17, 2018 8:41:57 PM

When designing your manufacturing website, selecting an e-commerce platform can save you a significant amount of  time and money. Here are five reasons why we recommend that our manufacturing clients adopt e-commerce platforms for their websites.

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Marketing 101 for Manufacturing Companies

Posted by David Lee on May 29, 2018 12:29:44 PM

When it comes to manufacturing companies, creating blog articles and marketing content can be tricky because you have two very different customers: the end consumers who actually use your product and your wholesale/distribution clients. Here are our recommendations on how manufacturing companies should approach their inbound marketing strategies.

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Learn How to do Proactive Prospecting the Right Way

Posted by David Lee on Mar 25, 2018 7:43:38 PM

We do inbound marketing; we don’t need to go out and proactively prospect for new clients! Just like in the movie Field of Dreams: If we build a solid inbound marketing strategy, the leads will come. Right? Right?

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Manufacturing Content Marketing Benchmarks - 2018

Posted by David Lee on Feb 5, 2018 11:38:25 PM

Every year the Content Marketing Institute releases its annual benchmark report on the manufacturing industry. Here are five trends to play close attention to in 2018.

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HotJar: An Essential Tool to Increasing the Number of Leads from your Website

Posted by David Lee on Jan 5, 2018 10:27:56 AM

Is your website bringing in the leads you need? If not, one of the reasons could be that you haven’t installed HotJar on your site. Hotjar is a great tool that allows you to understand how visitors are interacting with your website and gives you the information you need to make data-driven design changes that actually impact the bottom line. See how we used HotJar to improve our clients website since 2015. (Updated with 2018 design!)

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