You want to drive qualified traffic to your website. I know I do.
Attention Sales: Today’s B2B buyers spend about 60% of their time identifying their problem, exploring solutions and creating a short list of vendors without even talking with your direct sale rep. In this article, we explain what this means for your sales and marketing organization.
Full disclosure: we are a Hubspot partner. But don’t let that stop you from reading why we firmly believe that Hubspot CMS is the right decision…if, and only if, you can answer yes to this one question.
Every year, Gartner releases their CMO Spend Survey. Here is our take on the top four trends that CMOs of mid-sized companies should think about.
This year’s manufacturing report from the Content Marketing Institute (CMI) shows that there are some great opportunities for marketers to gain an edge over the competition and grab their audience’s attention. Here are six key findings from their annual report.
One of the fundamental changes we made to our business model in 2018 was a shift from one-off projects to retainer-based engagements. While it definitely helps us by smoothing out our cash flow and making sure that we have a stable company, our clients have found that having a long-term relationship also helps them.
When designing your manufacturing website, selecting an e-commerce platform can save you a significant amount of time and money. Here are five reasons why we recommend that our manufacturing clients adopt e-commerce platforms for their websites.
When it comes to manufacturing companies, creating blog articles and marketing content can be tricky because you have two very different customers: the end consumers who actually use your product and your wholesale/distribution clients. Here are our recommendations on how manufacturing companies should approach their inbound marketing strategies.
We do inbound marketing; we don’t need to go out and proactively prospect for new clients! Just like in the movie Field of Dreams: If we build a solid inbound marketing strategy, the leads will come. Right? Right?