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Why Your Call to Action Matters

Posted by Amy Silberman on Jan 14, 2020 12:08:11 PM

A call to action is one of the most important parts of any piece of content you produce. Your call to action, if done right, will guide your visitors to take a desired action instead of just paging away or closing your site, which could potentially cause you to lose a new lead or frustrate an existing customer. Each call to action on your site should be well-placed, well-thought out, and well-executed to produce the desired results. Read on to learn how to create a meaningful and successful call to action!

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Content Marketing Strategy Checklist

Posted by Amy Silberman on Jan 31, 2019 11:02:24 AM

Content marketing is a tool that is beneficial for businesses of all industries. When combined with an inbound marketing strategy, content marketing will allow you to create, produce, and distribute content with the goal of attracting new visitors and converting them to new customers. However, to do this, you must first know what content marketing is, why it’s important, and how to successfully execute it for your own company.

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How to Develop a Marketing Strategy

Posted by Amy Silberman on Jan 25, 2018 12:57:56 PM

Creating a marketing plan for your business is not something that can be developed overnight. To truly have a successful marketing strategy, you must first know exactly who your company is and what you are trying to sell - be it a service, a product, or anything else. After you know who you are as a business, you can then begin to determine who will need your product, what you can offer that no one else can, and how you will share this news with your target audience.

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Mobile-Friendly Content Should Be on More Than Just Your Website

Posted by Amy Silberman on Jan 15, 2018 6:29:47 PM

As evidenced by the amount of people who use smartphones in the world today, it should be no surprise that it is important for any business to have a mobile-friendly website. However, a mobile-friendly experience shouldn’t stop at a website. All content, from emails to social media to landing pages and more, needs to be available to visitors in a mobile-friendly format to stay relevant.

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Four Steps to a Successful Marketing Campaign

Posted by Amy Silberman on Jan 11, 2018 3:21:43 PM

After you’ve determined your overall inbound marketing strategy, you can begin to create individual marketing campaigns. These campaigns will be designed to guide your visitors to a certain end point, like a content offer, a newsletter sign up, or a consultation request. By following specific steps, these marketing campaigns will successfully guide your leads towards completing the desired marketing goal.

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How to Calculate Marketing Metrics that Matter

Posted by Amy Silberman on Dec 30, 2017 9:31:20 PM

As marketers, we work tirelessly to move the needle on what often seems like a laundry list of metrics. We look at website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares, email click-through rates… and the list goes on and on. When the time comes to present the impact of your marketing efforts to your boss, you can’t present him or her with everything you measure.

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Should You In-House or Outsource Your Marketing?

Posted by David Lee on Oct 10, 2017 8:39:03 PM

Whether you should outsource your marketing is one of those questions that just about every company eventually has to ask, especially when senior management sets sales and growth targets. Although there is no trusty magic 8-ball to find a quick answer, there is a framework to guide and simplify the outsourcing decision-making process.

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Why Thought Leadership is the New Secret Sauce

Posted by David Lee on Oct 4, 2017 8:00:47 PM

Companies who believe that they have a special feature or technique that makes them unique or provides a competitive advantage should consider how the internet has changed everything. Knowledge is not the secret sauce. Thought Leadership is.

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Why Does My Business Need a Buyer Persona?

Posted by Amy Silberman on Sep 29, 2017 3:34:23 PM

The marketing game has changed over the past few years. Marketers have switched to content based marketing or inbound marketing instead of selling to leads and potential customers. The new goal is to focus on providing people with valuable and educational information to establish your company as a knowledgeable expert in your industry. However, simply writing content is not enough. You need a strategy of who you are targeting and why. The answer to this? A Buyer Persona.

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How To Set Your Digital Marketing Budget

Posted by David Lee on Sep 27, 2017 11:49:09 AM

As part of your annual budgeting, planning and forecasting process, one of the key items that you should be reviewing is your marketing budget. This article will help you understand whether you are overspending or underspending on marketing compared to your peers and competitors.

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