One of the biggest mistakes we see from companies at trade shows is the lack of follow up with leads after the show. Creating marketing strategies and materials for a trade show can be time consuming and the cost of attending a trade show can be high for a business. Don’t waste these resources by neglecting the important leads you acquire at your trade show! While following up with leads can be daunting, we created a few email templates to help you get started following up with trade show leads.
Trade shows can be beneficial to companies by providing them with new leads, customers, and industry status. However, with these benefits also come resources - especially time and expenses. If you are spending your valuable time and money on a trade show, you want to know that you are getting the most out of your experience. The best way to ensure your company sees a positive ROI on your trade show attendance is by creating smart and actionable goals for each show.
Trade shows are a great opportunity for businesses to gain new leads, promote new products, or increase their visibility and reputation in their industry. However, trade shows can also be costly and sometimes do not provide a significant return on the investment put into them. The best way to ensure you are getting the most out of a trade show is by taking the time to create an inbound marketing strategy and show goals.
Preparing for a trade show is a time consuming process. To truly reap results from your trade show marketing, you must begin your preparations at least one year in advance. There are many tools you can use while planning your inbound marketing strategy for the trade show. However, one of the most important tools you can incorporate is a landing page that is specific to your trade show.
Social media is a valuable tool for any business. It is a great way to reach new and current customers, you can use it to distribute content, and it can even serve as part of your customer service and experience strategy. If you participate in trade shows, you should be utilizing this tool to assist with your comprehensive inbound marketing strategy before, during, and after your show.
You made it through your trade show! All your preparation and planning over the last year has paid off and you had a great few days. Everything went smoothly, you accomplished your predetermined goal for the show and you’re leaving with a big stack of brand new leads! Now what? How do you turn those new leads into customers? The answer: Inbound Marketing.
The day of your trade show is finally here! All of your preparation has been completed and you have laid the groundwork to accomplish your SMART goals through Inbound Marketing techniques. Now, you must continue your momentum you built in the months leading up to your trade show and use your plans to accomplish your goal, whether it be qualified leads, email addresses, or something different.
As your trade show approaches, you are probably ramping up your preparations. Orders should be placed for materials and show strategy and goals should be planned. However, just because your strategy has already been developed doesn’t mean your Inbound marketing efforts have to stop. You can continue to use inbound marketing tactics while taking care of your final preparations for the upcoming trade show.
Does your company participate in trade shows? If so, you’ve probably developed a system to book, exhibit, and market at these shows in hopes of gaining new leads. Trade shows can be expensive for companies and we often hear from clients that they wish they could do more with the leads especially considering how much each lead costs. The answer to this? Utilize inbound marketing strategies when preparing for your upcoming trade show!