Is your website bringing in the leads you need? If not, one of the reasons could be that you haven’t installed HotJar on your site. Hotjar is a great tool that allows you to understand how visitors are interacting with your website and gives you the information you need to make data-driven design changes that actually impact the bottom line. See how we used HotJar to improve our clients website since 2015. (Updated with 2018 design!)
All too often, businesses (and even web developers and marketing experts) focus way too much on the technical aspects of a website. You'll hear terms like Mobile Friendly, Responsive Design, Wordpress, Parallax Scrolling, or SEO optimized sites. Some of the more creative ones will also stress the importance of design elements such as colors, fonts, logo, content, layout of photos. But - if you only look at the technical or creative elements of your website, then you may end up with a beautiful website with one major problem.
If you are frustrated because your marketing efforts aren’t producing the results you’re looking for, one reason is that your website is not mobile-friendly. In this article, we won’t blast you with dozens of mobile marketing statistics and make you figure out which ones really matter. We’ve done the work for you. Here are the top three reasons why your B2B website needs to be mobile-friendly.
Your website is one of the most important pieces of your business. It is the center of all your marketing activities and often is the first thing your leads visit when they want to learn more about your business. A successful and high converting website is not something that happens overnight. A well thought out web design plan must be developed based on your company’s goals, unique selling proposition, and ideal customers.
As we enter into the 4th quarter of 2017, I’m going to make a couple of predictions on web design trends for 2018. But if you are looking for an article on white space, typography, negative space, high quality photos, or cinemagraphs, this article is not for you.
As most experienced project managers know, there are three constraints to manage: Cost, Scope and Time.
Cost is sometimes difficult to estimate correctly because when it comes to web design projects, there are other factors that impact cost beyond these traditional constraints. You also need to consider the following:
Most mid-sized companies recognize that their website is one of their most important digital assets. It is a reflection of their commitment to quality, the value they place on communicating their unique selling proposition and how important it is to them to connect with their prospects and customers online.
If you are looking for a website for around $5,000, chances are you are either:
- A new business looking for your first website
- A small business with less than $200,000 in annual revenue looking for a website redesign
We’ve gone through our share of successful (and even a few not-so-successful) website design projects with clients across several industries. In the process, we learned the following valuable lessons that we wanted to share with you so you can avoid these top five mistakes in your next web design project.
Good website design goes beyond having personalized pictures, a solid User Experience and good storytelling. The result of an ideal website experience is that the visitor walks away with a positive feeling about you and your company because you answered the unasked questions. These questions should allow your visitor to feel as though you can provide them with the solutions to their problem and lead them toward becoming a potential lead and customer.