Marketing strategies to help companies adapt to the way B2B buyers make decisions.
Hi, I'm Dave Lee.
I help companies bridge the gap between sales, marketing and customer support by creating marketing strategies that move the revenue needle.
Times are changing for sales and marketing.
Studies from Pew Research and Forrester reveal:
- Millennials are the largest component of today’s workforce.
- They research you and your competitors online.
- They develop shortlists based on your digital content.
- And now they are using generative AI to evaluate potential suppliers.
What this means:
Today's B2B buyers use your website content to determine if your company...
- Understands their goals
- Has the experience and expertise to help them get there
- Are easy to work work
If your B2B buyer or their AI tools can’t find what they are looking for on your website, they will go somewhere else.
You can no longer afford to think of your website as a simple lead generation machine filled with SEO optimized content and marketing fluff. Instead your website needs to be your educational tool, an integral part of your prospects buying journey.
The saying: if you confuse, you lose has never been more true.
It’s critical that the message on your website aligns with your sales team’s conversations.
To achieve this, you need a comprehensive marketing and website strategy that ensures:
- Clarity on who you are targeting, the questions they are asking, and where they spend their time.
- Consistency in messaging so potential customers know why they should choose you over competitors.
- A clear action plan that differentiates your company and outlines specific steps to achieve success.
- Alignment between Marketing, Sales, and Customer Support teams.
- Integration of Operations, Engineering, and Product Development into your marketing efforts.
- Technology readiness with systems like CRM, ERP, e-commerce, and shipping to support your strategy.
If this sounds more than “marketing stuff” like SEO, tradeshows, website design, social media or blogging, that’s because it is.
Today, marketing is about:
- Creating the right message
- Educating your B2B buyers
- Influencing them to put your company on their short list of suppliers
I help manufacturing, e-commerce and B2B companies embrace this approach and make their website a seamless part of the sales process which puts them one big step ahead of their competition.
Three ways I can help you and your company:
Strategic Website Plan
For those who recognize that their website needs to be a part of their buyer's journey and want their next website project to be delivered on time and on budget.
Key Deliverables:
Everything you need to get a firm fixed bid from a web design company.
- Buyer Persona Playbook
- Functional Requirements
- Technical Requirements
- Comprehensive Page List
Strategic Marketing Plan
For companies who need more than just a schedule of marketing activities and want a marketing strategy that positions their company to win in a competitive market.
Key Deliverables:
A Strategy for winning and a Plan to execute it.
- Buyer Persona Playbook
- Buy-in from Key Stakeholders
- Organizational capability requirements
- Technology & System requirements
- 12 month roadmap
Buyer Persona Playbook
For marketing and sales teams who understand that a unified message influences their B2B buyers to choose them and not their competition.
Key Deliverables:
A comprehensive playbook that identifies where to play, how to win, and how to engage with your prospects as they go through their buyer's journey.
- Target Audience Demographics
- Target Audience Psychographics
- Your unique solution to their problem
- Key Message
- Which Discovery & Research Channels to focus on
- Customer Experience Map
What our clients say
Molly
"Their data driven approach combined with their technical expertise allowed me to fully deligate all things marketing while still understanding the results"
Dani
"I was tired of working with other companies who would charge me monthly, but I had no clue what they were actually doing. Dave was a breath of fresh air. My business has grown exponentially in ways that I never could have done alone."
Tim
"They work to fully understand your business proceeses so that they can recommend the best solutions to move your company forward"
